10 Ways to Succeed as a Copywriter, Part Seven
7. Meet your deadlines.
If you’ve been around the block once or twice as a copywriter, you know better than to think anyone’s going to just give you enough time to do your very best work. You have to make the time.
Yup. Over the course of my career, I’ve rarely seen a schedule that permits a copywriter the luxury of putting in the time he or she would really like to dedicate to a project.
Every assignment is a rush. Everything is due yesterday. That’s the nature of advertising and marketing, the bane of a copywriter’s existence. That’s the one thing you have to understand if you want to succeed in this business.
Incredibly tight deadlines come with the territory. And those deadlines had better be met.
That doesn’t mean you can’t ask for an extension if you don’t have enough time to finish an assignment. But if you want to establish a reputation as a reliable, low-maintenance copywriter, the wordsmith to go to for high-quality work that’s on time, every time, don’t make it a habit.
There’s a reason why so many copywriters are accustomed to burning the candle at both ends.
No, copywriting is not a nine to five job. It’s a matter of jumping through hoops and going the extra mile. It’s a demanding profession and stressful occupation, a serious commitment you make to your colleagues and clients.
This is the seventh in a 10-post series on how to succeed as a copywriter. Over the course of the next few months, I’ll publish the balance of the series, one post at a time (not necessarily consecutively), here on my blog, A New Marketing Commentator. Please stay tuned. And if you have any feedback on this series for me, please don’t hesitate to leave a comment or click “like” below. Thanks.
Previous Posts in This Series
10 Ways to Succeed as a Copywriter, Part One
Dare to be different.
10 Ways to Succeed as a Copywriter, Part Two
Care deeply about results.
10 Ways to Succeed as a Copywriter, Part Three
Walk in your readers’ shoes.
10 Ways to Succeed as a Copywriter, Part Four
Develop strong presentation skills.
10 Ways to Succeed as a Copywriter, Part Five
Keep your head out of the sand.
10 Ways to Succeed as a Copywriter, Part Six
Exercise good judgment.