The Picture of New Marketing — Dunkin’ Donuts

Dunkin' DonutsTheir bakery sandwiches, especially the Chicken Salad on a Croissant or the Texas Toast Grilled Cheese, are very tasty.

And truth be told, I just love their Caramel Swirl Latte.

Their coffee is the best ever.

I really like their bagels.

And their donuts are always a nice treat.

As if those aren’t enough reasons for me to be such a big fan of Dunkin’ Donuts, I now enjoy doing business with them even more.

That’s because I recently downloaded their new mobile app, which makes it possible for me to use my Dunkin’ Donuts card to pay for my order with my Android smartphone.

What also impresses me about this app is that customers can use it to reward their friends with a virtual DD card – via text, email or a Facebook wall post. It’s even possible to send a personalized message along with your gift as well as a fitting DD-branded card design with a headline such as “Congratulations,” “Thank You” and “Happy Birthday.”

What’s more, using this app, if you should ever find yourself in unfamiliar territory and running low on caffeine, you can track down the DD location nearest you.

The new Dunkin’ Donuts Mobile App benefits both customers and brand. You get the convenience and cool factor. They get your loyalty and repeat business. Among a multitude of other reasons, that’s why I think Dunkin’ Donuts is the picture of new marketing.

What about you? Do you like Dunkin’ Donuts? Have you downloaded their mobile app yet? How do you feel about paying for coffee and donuts with your smartphone instead of cash or a credit card?


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One Response to The Picture of New Marketing — Dunkin’ Donuts

  1. Lisa says:

    Neat post! It’s nice when you can give a “virtual gift” with real dollars attached to it.