The Picture of New Marketing — The Tablet Computer
I did it. I got a tablet. I had been thinking of getting one of these small, mobile, touchscreen computing devices for a long time until I finally bought one last month — on Black Friday, of course — at Best Buy in Marlborough, MA.
I have to admit I haven’t exactly broken it in yet. I’ve only used it a couple dozen times or so, mostly for keeping up with the news on Boston.com and checking my email, not nearly enough to have developed a comfortable, regular routine on it.
I have big plans for my Kindle Fire HD, though. I see myself using it for social media consulting over coffee, lunch and dinner with clients as well as for reading eBooks, listening to music, watching movies, shopping and other random web activities.
Knowing how rapidly mobile marketing, commerce, fundraising and the like are beginning to take off, a tablet of some kind really was a must-have device for me. Like it or not, how brands communicate with their constituents — and vice versa — is increasingly via the mobile web.
What about you? Do you own a tablet? Are your advertising, marketing, sales and fundraising efforts optimized for the mobile revolution? Are you ready for this monumental paradigm shift in how people seek, consume, digest and respond to online news, information, entertainment and miscellaneous content?Google+