Why Businesses and Brands Should Try Vine

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VineNow that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January 24 of this year as an iOS-only app, Vine’s user base is growing at an incredibly rapid clip, so fast that the mobile service is poised to become mainstream among those who can appreciate the value of telling short, visually arresting stories online.

If you’re not familiar with Vine, it’s really quite simple. Once downloaded, it allows you to record six-second, continuous-loop video clips from your mobile device which can be shared on Twitter and Facebook.

You may wonder how much value you can provide to your audience in such a short period of time, but if you take a look at what some well-known brands have already done with Vine, you may be surprised. Take a look here and here for just a few examples.

The bottom line is that I wouldn’t even think about dismissing Vine as just another shiny new object in the social media space. It’s a clever, creative and compelling way to not only encapsulate an important message, but to effectively engage your constituents. It’s what every brand needs in today’s content-driven marketing world.

Oh, and in the spirit of practicing what I preach, here’s a Vine video I recorded today with the assistance of two of my colleagues at Overdrive Interactive, Andrew and Hannah…

Note: This post, “Why Businesses and Brands Should Try Vine,” was originally published on the Overdrive Interactive blog on June 13, 2013. To read the post there, click here.

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