What You Can Learn from Klout

Business, Marketing, Social Media
Most people who use social media for professional reasons have heard of Klout, a service that uses a unique set of analytics to rank its users in terms of their online “influence.” To have heard of it doesn’t mean to like it, though. Klout has plenty of detractors, those who either question the algorithm it uses for measurement or who simply disapprove of a third party taking the liberty of ascribing a number to their social media status. So yes, Klout has its critics. But don’t count me among them. I’m one of its fans. A Klout score may not be the be-all and end-all of what it means to succeed in social media, but if you ask me, it’s a great gauge on how you’re doing there. Launched in 2008,…
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