An Outdoor Ad That Stopped Me in My Tracks

Advertising, Branding, Marketing
My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails of the Assabet River National Wildlife Refuge in Sudbury, one of my favorite places to run, to the streets of Boston, where I log plenty of miles after work during the week. Honestly, if I had my druthers where to run and shoot pictures, it would have to be a toss-up. I like the variety of my routes. I see as much color and scenery while running in the city as I do in the country. One of the pictures I took in the city recently was of this wicked…
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Do You Thank Your Customers Enough?

Branding, Business, Marketing, Public Relations
As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to first in the division the very next season, they won their eighth World Series title, defeating the St. Louis Cardinals in a riveting, unforgettable six-game duel for the ages. Not to mention the fact that I was there to see the historic series-clinching game in person with my brother, Tom, at Fenway Park last Wednesday night. Talk about unforgettable memories. But as closely as I was paying attention to the Fall Classic this year, there was something else that stood out to me while I was glued to the TV…
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