Do You Thank Your Customers Enough?

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As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to first in the division the very next season, they won their eighth World Series title, defeating the St. Louis Cardinals in a riveting, unforgettable six-game duel for the ages.

Not to mention the fact that I was there to see the historic series-clinching game in person with my brother, Tom, at Fenway Park last Wednesday night. Talk about unforgettable memories.

But as closely as I was paying attention to the Fall Classic this year, there was something else that stood out to me while I was glued to the TV during the series besides the exciting play on the field. It was a spot from Major League Baseball that thanked its fans. Watch…

What a great spot! What a great script…

“They’re larger than life. They’ve earned our admiration. The game wouldn’t be same without them. After all, they’re the fans. To the 74 million who joined us this season, here’s to many more great moments together.”

Hats off to Major League Baseball for reaching out to the fans in this manner. It’s a great gesture on their part, a nice way for the players to show their appreciation to those who pack the ballparks.

From a marketing standpoint, it’s a simple, short spot that can go a long way toward customer loyalty and retention.

What about you? Do you thank your customers and clients enough? What do you do to make sure that those who support your business know just how much they’re appreciated? Are you recognizing them in videos, emails, print ads, billboards and social media? Are you doing everything you possibly can to thank your own fans?

Note: This post, “Do You Thank Your Customers Enough,” was originally published on the Overdrive Interactive blog on November 4, 2013. To read the post there, click here.

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