Using Signage to Drive Social Media Traffic

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Vineyard-VinesIn this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the notion that if they build it, they will come, or they simply have no idea how to drive such traffic.

Social Media SignsThe good news is there are countless ways to generate more likes, followers, fans and friends. You can cross-promote your Twitter account on Facebook and vice versa. You can put your social media credentials on your customers’ receipts. You can promote your social channels on your own website, on your business cards, in your email signature, in a company newsletter and even in paid advertising campaigns.

But perhaps the easiest and simplest way you can call attention to your social channels is to put up a sign asking people to connect with you there. You can put this sign up on a wall, in the lobby, on the checkout counter, at a trade show booth, wherever your customers and prospects are most likely to see it.

For instance, The Shops at Prudential Center in Boston has a sign up along one of its walkways, as does the Solomon Pond Mall in Marlborough, pointing patrons to their social channels. There’s a sign on the wall outside of Best Buy in Framingham, calling attention to their presence on Facebook and Twitter. I even noticed a sign in my dentist’s office — Millbrook Smiles — in Sudbury, asking patients to like them on Facebook.

The idea is to make sure your most passionate supporters in real life (IRL) are just as loyal to you on social media. The point is to use strong calls to action and good directions to drive them to where you live on Twitter, Facebook and the like.
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Note: This post, “Using Signage to Drive Social Media Traffic,” was originally published on the Overdrive Interactive blog on January 12, 2014. To read the post there, click here.

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