Monthly Archives: October 2017

10 Things Wrong With Marketing Today

I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who earn our livelihoods in marketing continue down the same long, circuitous path we’ve been on

Are you a trust agent?

Thanks, as always, to my ridiculously awesome – and VERY patient – wife, Barbara, for recording this video. It’s all about the importance of trust agents in business, especially in social media and marketing. It’s my takeaway

Three Problems in Corporate Social Media

Send to Kindle There are many reasons why businesses and brands struggle with the development and implementation of a successful social media program. Time. Talent. Technology. The list is endless. In an article I read recently, however,