12 Boston-Area Marketing Pros to Follow on Twitter, Part I

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There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston.

I’ve identified a dozen of those users who not only fall into the latter category, though, but who also happen to have proven themselves to be ridiculously accomplished marketing professionals.

If you’re not following these rock stars of marketing, advertising, PR and social media yet, get after it now.

Here is a little information about each of them, including their respective Twitter handles and an aggregated stream of their latest tweets from a public list I’ve added them to on Twitter. You can follow them individually by clicking on their handles below and subscribe to my list, which includes all 12 of them, here.

1. Beth Monaghan
Follow Beth at @bamonaghan
The CEO of InkHouse, a fast-growing PR agency she co-founded in 2007, Beth is a writer, a thought-leader and a strong advocate for equal opportunities in the workplace.

2. Mike Volpe
Follow Mike at @mvolpe
The former CMO and “3rd founder” at HubSpot, Mike is now CMO of Cybereason and an angel investor in startups. When it comes to modern marketing, Mike has been there and done that, succeeding wildly.

3. David Meerman Scott
Follow David at @dmscott
A marketing and sales strategist extraordinaire, David has not only written 10 books and over 18,000 tweets, he has an excellent blog, too, called Web Marketing Ink, and is a highly sought-after public speaker.

4. Casie Gillette
Follow Casie at @casieg
Senior director of B2B digital marketing agency, Komarketing, Casie shares informational and insightful content on Twitter about pretty much everything to do with marketing, including SEO, social media, content marketing, branding, you name it.

5. Jay Acunzo*
Follow Jay at @jayacunzo
He’s an accomplished keynote speaker, blogger, content marketer, storyteller and strategist. I’ve never met Jay, but I feel like I know him from following him on Twitter and listening to his podcast, Unthinkable.

*Although Jay moved to New York City earlier this year, I couldn’t not include him on this list given how much he did with the co-founding and building up of Boston Content, an excellent community for content marketers.

6. Colette Phillips
Follow Colette at @colettephillips
Including her recent inclusion on Boston Business Journal’s Power 50 list, Colette has been recognized countless times for her leadership, influence and all-around business prowess. She runs her own PR and marketing communications firm.

7. Christopher Penn
Follow Chris at @cspenn
To follow Chris on Twitter is to learn a lot about the intersection of marketing, technology and data. His tweets are educational and enlightening, informative and incisive. No wonder he has nearly 100,000 followers.

8. Chris Brogan
Follow Chris at @chrisbrogan
Much more than a marketer, Chris is CEO of Owner Media Group and a New York Times bestselling author of nine books. He was a very early adopter of social media and is always thinking ahead when it comes to running a successful business.

9. Ann Handley
Follow Ann at @annhandley and @marketingprofs
Ann is the Chief Content Officer of MarketingProfs, a bestselling author and keynote speaker. Considered a “pioneer in digital marketing,” she always has a wealth of knowledge to share on Twitter and anywhere else you may find her.

10. Nancy Harhut
Follow Nancy at @nharhut
A big proponent of behavioral science in marketing, Nancy is an award-winning copywriter and creative director who speaks all around the world about her craft. I know Nancy personally, and she is the one of the nicest human beings you will ever meet, not to mention one of the smartest.

11. Larry Weber
Follow Larry at @TheLarryWeber
Chairman and Founder of Racepoint Global, a world-renowned integrated marketing and PR agency, and co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), Larry is also a popular author, speaker and thought-leader.

12. Karen Kaplan
Follow Karen at @KarenKaplanHH
Having been honored by both Business Insider and Ad Age as one of the most influential women in advertising, Karen is the Chairman and CEO of Hill Holliday, one of the largest (650 employees) – and most iconic – agencies in the country.

Note: This post, “12 Boston-Area Marketing Pros to Follow on Twitter, Part I,” was originally published on the AMA Boston blog on December 18, 2017, here.

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