Podcast: Do Things the Opposite Way on Social Media

Try doing the opposite of what you’ve been doing up until now on social media.

That’s right. Take off your sales and marketing hat, and put on a hat that says, “I’m just like you.” Not only are the algorithms on social media not working in your favor, but your audience is tired of the same old promotional messages you’re sharing with them.

If you’re not paying to play, chances are you’re not reaching very much of an audience at all, anyway.

So, put a face on your brand and a smile on your face. Show that you have a personality, not just a pulse. Do what George Costanza did in episode 86 of “Seinfeld.” Do things the opposite way on social media.

Be less promotional and a lot more personal. Forget everything you’ve learned about advertising and just be yourself. People are more likely to do business with people just like them, not businesses and brands that could care less what they had to say.

Listen to your audience on Instagram, LinkedIn, Facebook, Twitter and the like. Don’t give them sales pitches. Give them your undivided attention.

Try doing the opposite of what you’ve been doing on social media and you may be surprised with the results.

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