Bob Cargill is director of social media at Overdrive Interactive in Allston, Massachusetts.
During the course of his career so far, Bob — who was named the New England Direct Marketing Association’s “Direct Marketer of the Year” for 2009 — has worked with hundreds of clients in the promotion and sales of their products and services. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as both a manager and mentor. His work has been recognized with more than 40 awards from the New England Direct Marketing Association, including Gold for his blog, “A New Marketing Commentator,” Gold for Best Tweets and Silver for Best Copywriting.
Bob likes to keep his fingers on the pulse of what’s what and who’s who in his field. Not only has he presented many times about social media, copywriting and direct marketing, he has been published or quoted in his areas of expertise in numerous media outlets. In fact, he is currently a monthly columnist for ClickZ on the subject of social media. A past president of the New England Direct Marketing Association, a past president of two different Toastmasters clubs and a graduate of Leadership MetroWest’s Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.
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