Bob, who was named the New England Direct Marketing Association’s “Direct Marketer of the Year” for 2009, has worked with hundreds of clients in the promotion and sales of their products and services. In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as both a manager and mentor. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his own blog, Gold for Best Tweets and Silver for Best Copywriting.
Bob likes to keep his finger on the pulse of what’s what and who’s who in his field. Not only has he presented and spoken in public many times about social media, copywriting and direct marketing, he has been published or quoted in his areas of expertise in numerous media outlets. He is currently a columnist for ClickZ on the subject of social media. He is also a member of the American Marketing Association Boston’s social media team, a Co-Director of Social Media for the Greater Framingham Running Club and Director of Social Media for the New England Direct Marketing Association. Finally, he is President of the Greater Framingham Running Club and a member of the Alumni Advisory Board for the Department of Communication at the University of Massachusetts Amherst.
A past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest’s Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.
Specific Areas of Expertise
Social Media Strategy, Development and Execution
Content Strategy, Ideation and Creation
Content Writing and Marketing
Direct Response Fundraising
Public Speaking, Teaching and Training
Management and Mentorship
Early Adoption and Innovation
Industry Thought Leadership (News, Opinion and Commentary)
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