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Twitter for Business in Five Easy Steps

January 29th, 2012

When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we’d be having on a regular basis.
The difference between that initial meeting between us and every other since [...]

Bob Cargill Business, Direct Marketing, Marketing, Social Media, Twitter ,

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

January 15th, 2012

When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program.
For entertainment, I turned to Victoria Smith, a very talented singer and songwriter, who put on [...]

Bob Cargill Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter ,

Memories of Our Good Dog

December 20th, 2011

I’ll never forget the day you fell asleep for the last time, surrounded by the four people you had lived with for almost eight years and who had loved you like there was no tomorrow. Saying goodbye to you like that was the last thing our family wanted for you, but it was the right [...]

Bob Cargill Miscellaneous

How I Use Twitter to Follow Boston-Area News

November 27th, 2011

I’m a news junkie. I admit it. I can’t go much more than a few hours without a fix of the latest headlines.
The weather forecast is important to me. If there’s been a crime committed, a notable death, an accident, a fire or any tragedy or disaster whatsoever, I like to know about it. I’m [...]

Bob Cargill Boston, Media, Social Media, Twitter ,

50 Reasons Why People Use Social Media

November 2nd, 2011

Since I included a list of 50 reasons why people don’t use social media in my most recent post, I thought it only made sense to follow up with a similar list, only this time focusing on the opposing point of view, the reasons why people do use social media.
Sure, as I wrote in that [...]

Bob Cargill Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube

50 Reasons Why People Don’t Use Social Media

October 10th, 2011

With more than 800 million users of Facebook, over 120 million people on LinkedIn and more than 200 million accounts on Twitter, you might say the tipping point’s been reached as far as social media usage goes.
 
Yet despite such a large critical mass using these social media properties, there are still plenty of skeptics, detractors and [...]

Bob Cargill Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube

Ten Tips for Hosting a Successful Tweetup

September 18th, 2011

This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here.
There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this together and out for the same things — new friendships, opportunities and experiences.
Unfailingly, we jump onto Twitter, Facebook, [...]

Bob Cargill Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter ,

20 Boston Media People to Follow on Twitter

August 21st, 2011

This post was initially published on BostInnovation on August 16, 2011. To read the original post there, click here.
From print journalists to TV news reporters, disc jockeys to talk show hosts, almost everyone on the local media scene is using Twitter nowadays to forge deeper relationships with their readers, viewers and listeners. That’s not to say [...]

Bob Cargill Boston, Business, Media, Social Media, Twitter , ,

4 Lessons Marketers Can Learn from Local TV News Reporters

August 3rd, 2011

This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here.
Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from their best [...]

Bob Cargill Branding, Marketing, Social Media , , ,