Author Archives:
The Picture of New Marketing — Redbox
May 07, 2012 
Bob Cargill 
Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider…. I don’t know where you
Posted in: 
Advertising, Branding, Business, Marketing 
Tags: Marketing, Movie Rental, Redbox, Video Rental
Advertising, Branding, Business, Marketing Tags: Marketing, Movie Rental, Redbox, Video Rental My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter
If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions
Posted in: Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube Tags: Copywriting, Direct Marketing, Marketing, Social Media, Writing
Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube Tags: Copywriting, Direct Marketing, Marketing, Social Media, Writing Talking about Social Media at the Sudbury Social Tweetup
I was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I started this
Posted in: Advertising, Blogging, Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube Tags: Social Media, Sudbury Social Tweetup, Tweetup
Advertising, Blogging, Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube Tags: Social Media, Sudbury Social Tweetup, Tweetup Hashtags in Advertising and Marketing
This post was initially published on BostInno on March 21, 2012. To read the original post there, click here. Advertising and marketing pros know how important it is to
Posted in: Advertising, Business, Direct Marketing, Marketing, Social Media, Twitter Tags: Advertising, Dr. Pepper, Hashtags, Marketing
Advertising, Business, Direct Marketing, Marketing, Social Media, Twitter Tags: Advertising, Dr. Pepper, Hashtags, Marketing Confessions of an Aspiring Social Media Superhero, Part Two
This is second and final installment of “Confessions of an Aspiring Social Media Superhero.” Part One of my Q & A with Joe Kyle
Confessions of an Aspiring Social Media Superhero, Part One
Rare is the day that I’m not approached by friends, colleagues or even complete strangers with questions about social media. Joe Kyle was the
The Power of Social Media
Anyone who knows me knows how much I believe in the power of social media. Ever since I started blogging in 2004, I’ve been hooked on the public,
Twitter for Business in Five Easy Steps
When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it
A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)
When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in
Posted in: Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter Tags: Jeff Esposito, Victoria Smith
Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter Tags: Jeff Esposito, Victoria Smith 
