Author Archives:
Top 6 Tips for Blog Design
May 15, 2005 
Bob Cargill 
While waiting to unveil my blog’s new look and feel, I can’t help but think there’s no better time than now to talk about good blog design.
Posted in: 
Blogging
Blogging A New Marketing Commentator
After 15 months and some 33,000 words, A Fine Kettle of Fish is finally getting a makeover. That’s right, in just a few days my blog will have a
Posted in: Blogging
Blogging Why Nonprofits Should Blog
A few months ago, I read an article in The NonProfit Times suggesting that most nonprofit organizations don’t collect enough feedback from their constituents. I couldn’t have agreed more,
Premiums as Good as Money in the Bank
Experienced direct marketers know that an effective way to optimize their offers is to give away premiums as incentives to buy. Subscribe to this or
26 Tales of Triumph, One Winning Campaign
Some 20,000 people ran the Boston Marathon just a few days ago (I was one of them, plodding my way along the legendary, 26.2 mile course
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Update)
With only a few days to go before the 109th Boston Marathon, it’s a good time for me to follow up on
Direct Mail is Alive and Well
Despite all the attention being paid by marketers today to exciting, newfangled online channels and strategies, traditional direct mail is very much alive and well and more
Posted in: Direct Marketing
Direct Marketing A Smorgasbord of Boston Restaurant Ads
Before I got married, like most 20- and 30-somethings, I did my fair share of wining and dining and painting the town red. It was fun while
Posted in: Advertising
Advertising Marketing Miscellany III
If you haven’t gotten around to it yet, don’t hesitate any longer to pick up a copy of The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers.
