Author Archives:
Terry Gets Lax
January 12, 2005 
Bob Cargill 
In today’s Boston Herald, the Inside Track reports that Terry Francona, manager of the World Champion Boston Red Sox, has signed on as a spokesman for Metamucil. According to the
Posted in: 
Advertising
Advertising A Dip in Donations to Non-Tsunami Relief Nonprofits?
Americans have risen to the occasion and already given millions of dollars to support tsunami relief efforts, but according to the Association of Fundraising Professionals
Posted in: Fundraising
Fundraising In the Wake of the Tsunami, Blogs Show ROI (and More)
A couple of weeks ago, Paul Chaney of the Radiant Marketing Group blog, asked me for my “take on Bob Bly‘s argument
This is the Time to Demonstrate our Philanthropy
If I’m only going to post once this week, there’s no way I can’t write about the dreadfully fierce tsunami that mercilessly struck and ravaged
Why Advertising, Marketing and PR Pros Should Blog (Part Three)
7. Blogs are Enjoyable. There are many sound business reasons to blog, but let’s not forget how much of a pleasure they are
Why Advertising, Marketing and PR Pros Should Blog (Part Two)
4. Blogs are Immediate. A blog makes it possible for the everyday communications professional to distribute newsworthy, thematic content to a large, like-minded
Why Advertising, Marketing and PR Pros Should Blog (Part One)
Most advertising, marketing and public relations professionals know a blog when they see one, but when it comes to actually using this relatively
Good Juice, Good Guys, Good PR
Everybody knows the story of The Juice Guys, Tom Scott and Tom First, who started their company, Nantucket Nectars, by selling juice from a boat off the
Give Thanks for Bob
Direct marketing copywriter Bob Bly, who was quite critical of blogging in a DM NEWS article he wrote just three weeks ago, launched a new blog today, and the
Posted in: Blogging
Blogging 
