Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give this blog a rest – again. I’m sure I’ll be back soon, but I’ve decided it’s time for another break [...]
Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
9. Sweat the small stuff.
It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time and time again.
That’s the glamour and glory of the business.
But the consummate copywriter is actually a stickler for details, someone who’s as strong on [...]
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media
8. Be a team player.
Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time.
It’s what we do out of necessity, when there’s no room for distractions and we just need to put our heads down to get the job done as soon [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
6. Exercise good judgment.
A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy – and often under the pressure of exceedingly high expectations and incredibly tight deadlines.
Talent is important. But so is good judgment. Whatever you’re writing, you have to have both [...]
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
2. Care deeply about results.
While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry in which I earn my livelihood.
My brethren and I work with the understanding that the purpose of most campaigns [...]
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history.
Since that first exciting stint writing about the most popular records (yes, vinyl) and tapes (yes, cassettes and eight-tracks) of the day, I’ve written about an [...]
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing
As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of direct mail packages, ads, brochures, inserts, flyers, web pages, emails and tweets for a multitude of both B2B and B2C clients.
I’ve written copy [...]
Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava Center at Bentley College in Waltham, MA. And just like year, I’m happy to have the opportunity to speak not just once, but twice on social media, this time around [...]
Blogging, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Social Media, Twitter, YouTube
