On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of the other for more than 26 long, arduous miles.
It’ll be the 10th time I’ve taken this same exhausting journey. And I’ll be tired and sore most of the way. But as I’ve said before, [...]
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many getting a crash course in HPV (human papillomavirus) and the diseases it causes, including cervical [...]
Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media
Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race.
But Lance is not just one of the greatest [...]
Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media
This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006.
Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our [...]
Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
“I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?”
Okay. So I haven’t written anything here in a long, long time, but that doesn’t mean I’ve been away from the blogosphere. Far from it. In fact, I have written [...]
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
Two days ago, I wrote here in this space about word of mouth marketing, the Word of Mouth Marketing Association and BzzAgent. Today’s post is a continuation of that same article, in which I write about my own personal use of word of mouth marketing on behalf of BzzAgent and its client, Atkins Advantage [...]
Advertising, Blogging, Branding, Direct Marketing, Fundraising, Marketing, Public Relations
Unofficially, word of mouth marketing has been around for a long time, but only in the last few years has it been so formally recognized and widely embraced as a bona fide discipline and tool of our trade.
Given such sudden appeal, it’s understandable that a relatively new association of the same name is experiencing a [...]
Advertising, Branding, Direct Marketing, Fundraising, Marketing, Public Relations
