Category Archives: Fundraising

10 Ways to Succeed as a Copywriter, Part Two

Send to Kindle2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of

10 Ways to Succeed as a Copywriter, Part One

Send to KindleMy first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City.

Three Reasons Why I Like Writing for Nonprofits

Send to KindleAs much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the

My Upcoming Presentations on Social Media for NEDMA

Send to Kindle           It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around

How My Dad Taught Me to Run

Send to KindleMy dad joined me recently at one of the places — Upper Union Street in Franklin, Massachusetts, the town in which I grew up — where

I’m Running the Boston Marathon for Christopher’s Haven

Send to Kindle           On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting

Blog Post on Video: Who Moved My Customers?

Send to Kindle To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked,

How to Educate, Entertain and Engage People with Photo Marketing

Send to KindleWhen I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I

Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Send to KindleHaving won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally –