Category Archives: Fundraising

10 Ways to Succeed as a Copywriter, Parts 1-10

10 Ways to Succeed as a Copywriter, Parts 1-10

If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from

10 Ways to Succeed as a Copywriter, Part Nine

9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time and time again. That’s

10 Ways to Succeed as a Copywriter, Part Eight

8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out of necessity, when there’s

10 Ways to Succeed as a Copywriter, Part Six

6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy – and often under the pressure of exceedingly high expectations

10 Ways to Succeed as a Copywriter, Part Two

2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry

10 Ways to Succeed as a Copywriter, Part One

My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first exciting stint writing

Three Reasons Why I Like Writing for Nonprofits

As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of direct mail packages, ads,

My Upcoming Presentations on Social Media for NEDMA

Send to Kindle           It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava Center at

How My Dad Taught Me to Run

My dad joined me recently at one of the places — Upper Union Street in Franklin, Massachusetts, the town in which I grew up — where he taught me, my brother and sister to run more than four decades ago.