Category Archives: Fundraising

10 Ways to Succeed as a Copywriter, Part Nine

Send to Kindle9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time

10 Ways to Succeed as a Copywriter, Part Eight

Send to Kindle8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out

10 Ways to Succeed as a Copywriter, Part Six

Send to Kindle6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy – and often under the

10 Ways to Succeed as a Copywriter, Part Two

Send to Kindle2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in

10 Ways to Succeed as a Copywriter, Part One

Send to KindleMy first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that

Three Reasons Why I Like Writing for Nonprofits

Send to KindleAs much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of

My Upcoming Presentations on Social Media for NEDMA

Send to Kindle           It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava

How My Dad Taught Me to Run

Send to KindleMy dad joined me recently at one of the places — Upper Union Street in Franklin, Massachusetts, the town in which I grew up — where he taught me, my brother and sister to run more

I’m Running the Boston Marathon for Christopher’s Haven

Send to Kindle           On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of the other for more than