Category Archives: Fundraising

10 Ways to Succeed as a Copywriter, Part Eight

8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out of necessity, when there’s no room for

10 Ways to Succeed as a Copywriter, Part Six

6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy – and often under the pressure of exceedingly high expectations and incredibly tight

10 Ways to Succeed as a Copywriter, Part Two

2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry in which I

10 Ways to Succeed as a Copywriter, Part One

My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first exciting stint writing about the most

Three Reasons Why I Like Writing for Nonprofits

As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of direct mail packages, ads, brochures, inserts, flyers,

My Upcoming Presentations on Social Media for NEDMA

Send to Kindle           It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava Center at Bentley College in

How My Dad Taught Me to Run

My dad joined me recently at one of the places — Upper Union Street in Franklin, Massachusetts, the town in which I grew up — where he taught me, my brother and sister to run more than four decades ago. Given that I’ll

I’m Running the Boston Marathon for Christopher’s Haven

Send to Kindle           On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of the other for more than 26 long, arduous miles. It’ll

Blog Post on Video: Who Moved My Customers?

Send to Kindle To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the