Category Archives: Fundraising
10 Ways to Succeed as a Copywriter, Part Two
July 20, 2010 
Bob Cargill 
Send to Kindle2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of
Posted in: 
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing 
Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing 10 Ways to Succeed as a Copywriter, Part One
Send to KindleMy first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City.
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing Three Reasons Why I Like Writing for Nonprofits
Send to KindleAs much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the
Posted in: Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Nonprofit Fundraising Copy
Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Nonprofit Fundraising Copy My Upcoming Presentations on Social Media for NEDMA
Send to Kindle It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around
Posted in: Blogging, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Social Media, Twitter, YouTube
Blogging, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Social Media, Twitter, YouTube How My Dad Taught Me to Run
Send to KindleMy dad joined me recently at one of the places — Upper Union Street in Franklin, Massachusetts, the town in which I grew up — where
I’m Running the Boston Marathon for Christopher’s Haven
Send to Kindle On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting
Blog Post on Video: Who Moved My Customers?
Send to Kindle To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked,
How to Educate, Entertain and Engage People with Photo Marketing
Send to KindleWhen I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I
Posted in: Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media Tags: Photo Marketing
Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media Tags: Photo Marketing Lance Armstrong, My Wife, the Yellow Wristband and Twitter
Send to KindleHaving won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally –
Posted in: Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Fundraising, Social Media
Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Fundraising, Social Media 
