With only so many days left until a new year is upon us, it’s only natural to want to take pause, look back and reflect on everything that’s transpired in 2009.
And what a year it’s been for those of us involved in social media and marketing. Change has been the only constant in the nature [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Best Blog Posts
No matter how much I enjoy communicating with others online via Twitter, Facebook, LinkedIn, YouTube and other social media platforms (including this blog), I still think the most powerful connection you can make with someone is face to face.
I’ve always liked attending conferences, trade shows and networking events, making new friends and meeting new people, shaking hands and schmoozing.
I appreciate the camaraderie of being under [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Business Cards
I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a 60-day satisfaction guarantee.
Personally, I believe every company should be willing to go to such lengths in order to reassure prospective customers that they will meet, if not exeed, their expectations — even if [...]
Bob Cargill Advertising, Branding, Direct Marketing, Marketing
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
Before you decide to dip your toes in social media, take just a few minutes to answer the five questions asked in this short video that I recently recorded (with the help of my wife, Barbara, and two sons, Scott and Ben) during the Cargill family vacation on the island of Martha’s Vineyard. If you can [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Social Media
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
The [...]
Bob Cargill Advertising, Blogging, Branding, Direct Marketing, Marketing, Public Relations, Social Media
As someone who spends the better part of his days – and nights, too – either reading about, talking about or working with social media, I can speak from experience when I say that as much fun as it is to spend so much time on blogs, Facebook, Twitter and other such online communications platforms, [...]
Bob Cargill Advertising, Blogging, Branding, Marketing, Public Relations, Social Media Social Media
This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006.
Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our [...]
Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
