Category Archives: Advertising
The Cure for the Common Sign
February 07, 2013 
Bob Cargill 
Send to KindleOn a visit to the Burlington Mall recently, shortly after I had entered the building, I came across this very cool sign from Lahey Clinic at my
Posted in: 
Advertising, Branding, Business, Marketing 
Tags: Burlington Mall, Lahey Clinic, Signage, Signs
Advertising, Branding, Business, Marketing Tags: Burlington Mall, Lahey Clinic, Signage, Signs Presentation: 10 Ways to Succeed as a Copywriter
Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as
Posted in: Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media Tags: Advertising, Copywriter, Copywriting, Direct Marketing, Marketing, Social Media, Write, Writer, Writing
Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media Tags: Advertising, Copywriter, Copywriting, Direct Marketing, Marketing, Social Media, Write, Writer, Writing The Picture of New Marketing — Harvard Vanguard Medical Associates
Send to KindleI’ve been seeing the same physician in the same building in Wellesley for more than 20 years. And I’ve been happy
Posted in: Advertising, Blogging, Branding, Business, Facebook, Marketing, Social Media, Twitter, YouTube Tags: Harvard Vanguard Medical Associates, Healthcare Marketing
Advertising, Blogging, Branding, Business, Facebook, Marketing, Social Media, Twitter, YouTube Tags: Harvard Vanguard Medical Associates, Healthcare Marketing The Picture of New Marketing — Redbox
Send to Kindle Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider…. I don’t
Posted in: Advertising, Branding, Business, Marketing Tags: Marketing, Movie Rental, Redbox, Video Rental
Advertising, Branding, Business, Marketing Tags: Marketing, Movie Rental, Redbox, Video Rental My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter
Send to KindleIf you’re a content creator like me, someone who goes to great lengths to share your own knowledge
Posted in: Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube Tags: Copywriting, Direct Marketing, Marketing, Social Media, Writing
Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube Tags: Copywriting, Direct Marketing, Marketing, Social Media, Writing Talking about Social Media at the Sudbury Social Tweetup
Send to KindleI was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I
Posted in: Advertising, Blogging, Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube Tags: Social Media, Sudbury Social Tweetup, Tweetup
Advertising, Blogging, Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube Tags: Social Media, Sudbury Social Tweetup, Tweetup Hashtags in Advertising and Marketing
Send to KindleThis post was initially published on BostInno on March 21, 2012. To read the original post there, click here. Advertising and marketing pros know how important it
Posted in: Advertising, Business, Direct Marketing, Marketing, Social Media, Twitter Tags: Advertising, Dr. Pepper, Hashtags, Marketing
Advertising, Business, Direct Marketing, Marketing, Social Media, Twitter Tags: Advertising, Dr. Pepper, Hashtags, Marketing The 10 Qualities of the Professional Freelancer
Send to KindleFor about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small
Posted in: Advertising, Copywriting, Direct Marketing, Marketing Tags: Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing
Advertising, Copywriting, Direct Marketing, Marketing Tags: Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing 10 Ways to Succeed as a Copywriter, Parts 1-10
Send to KindleIf you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting.
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting 
