Category Archives: Advertising

Six Brands That Are Killing It on Instagram

Send to KindleHaving recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented

10 Reasons Why You Should Use Vine to Build Your Brand

Send to KindleIf your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the

10 Ways Your Brand Can Stand Out on Twitter

Send to KindleWith over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s

Using Signage to Drive Social Media Traffic

Send to KindleIn this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them

An Outdoor Ad That Stopped Me in My Tracks

Send to Kindle My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are

A Sign of Smart Marketing

Send to KindleI haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming

Why Businesses and Brands Should Try Vine

Why Businesses and Brands Should Try Vine

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted

The Cure for the Common Sign

Send to KindleOn a visit to the Burlington Mall recently, shortly after I had entered the building, I came across this very cool sign from Lahey Clinic at my feet. Okay. It’s just a sign, but the