Take a Stand Like a Big Brand

Take a Stand Like a Big Brand

Advertising, Branding, Cause-Related Marketing, Marketing
Good for Nike. I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales. It doesn't matter how they feel about the issue. What matters is that they realize they have the platform and the responsibility to say something...as long as they believe they can make a positive contribution to the dialogue. The marketer in me thinks this may even help, not hurt Nike's revenue. But much more important, as a human being, I have greater respect for those who are authentic, transparent, open and honest. People do business with people, not corporate logos. Iconic swoosh or not, Nike just let consumers know that they are just like us. Like it or not, they dared express an opinion and join…
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200 Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media, Twitter
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow. Large, small, old and new, together these agencies represent the best and brightest our industry has to offer. Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world. While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following…
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Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Advertising, Branding, Business, Marketing, Public Relations, Social Media
Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents. Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter. Today, the more transparent, authentic and immediate you are, the more successful you will be in business. Use social media to engage with your audience as human beings, not logos and corporate colors. Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects. Keeping it real as never been more…
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Robert Solomon’s Book, The Art of Client Service

Advertising, Business
Are you a good listener? Do you listen more than you talk? Do you give those on the other side of the table the attention they deserve? It is so important to listen to others in both our professional and personal lives. People will think more favorably of you if you give them the floor. They will appreciate your interest in what they have to say. "Listening is more important than talking." That's just one of "54 things every advertising and marketing professional should know" according to Robert Solomon's book, The Art of Client Service. Watch. And, yes, listen...
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Six Brands That Are Killing It on Instagram

Advertising, Branding, Instagram, Marketing, Social Media
Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem. In fact, pretty much anyone who uses Instagram knows just how superior the ratio of likes and comments to followers on it is compared to other comparable online communities. Instagram makes it easy for businesses and consumers alike to share high-quality photos and videos with one another whenever, wherever. What’s not to like? Maybe that’s why such a tech behemoth as Microsoft didn’t just dip a toe into the Instagram waters, but jumped in with both feet last month, announcing they’ve hired a photojournalist who “will travel…
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10 Reasons Why You Should Use Vine to Build Your Brand

Advertising, Branding, Marketing, Social Media
If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular players in the field today. But if time is not an issue and you really want to make a splash in the social media waters, you should try making videos with the mobile app, Vine. Sure, with more than one billion unique users visiting the site each month, your potential audience on YouTube is going to be gargantuan. And with over 150 million monthly active users on Instagram, you’d be hard pressed not to experiment there as well, even if your videos can only be up to 15 seconds in length. If you want to…
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10 Ways Your Brand Can Stand Out on Twitter

Advertising, Branding, Marketing, Social Media, Twitter
With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running on this social media channel. Building a substantial audience that hangs on everything you’re saying in 140 characters or less? Not so much. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics as well. To monitor how brands are using Twitter to capture the attention of their constituents, I’ve compiled a list of…
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Using Signage to Drive Social Media Traffic

Advertising, Branding, Business, Marketing, Social Media
In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the notion that if they build it, they will come, or they simply have no idea how to drive such traffic. The good news is there are countless ways to generate more likes, followers, fans and friends. You can cross-promote your Twitter account on Facebook and vice versa. You can put your social media credentials on your customers’ receipts. You can promote your social channels on your own website, on your business cards, in your email signature, in a company newsletter and even in paid advertising campaigns. But perhaps the easiest…
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How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Advertising, Branding, Business, Marketing, Social Media, Sudbury
Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience out of the blue that leaves them with a favorable impression of your products and services. It’s a proven, age-old strategy that every brand and business should leverage once in a while, one that I was on the receiving end of recently, compliments of Pretzel Crisps. That's right, several weeks ago – November 11, to be exact – I received an unsolicited tweet from Pretzel Crisps complimenting me on my Twitter bio and offering to send me a free gift pack. I didn’t know what I had done to deserve such a treat,…
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