Category Archives: Advertising

An Outdoor Ad That Stopped Me in My Tracks

My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go,

A Sign of Smart Marketing

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded

Why Businesses and Brands Should Try Vine

Why Businesses and Brands Should Try Vine

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January

The Cure for the Common Sign

On a visit to the Burlington Mall recently, shortly after I had entered the building, I came across this very cool sign from Lahey Clinic at my feet. Okay. It’s just a sign, but the marketer in me couldn’t

Presentation: 10 Ways to Succeed as a Copywriter

10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they

The Picture of New Marketing — Harvard Vanguard Medical Associates

I’ve been seeing the same physician in the same building in Wellesley for more than 20 years. And I’ve been happy — very happy — with the healthcare he and his colleagues have provided me with there

The Picture of New Marketing — Redbox

Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider…. I don’t know where you rent your movies, but my wife, Barbara, and I are huge

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your

Talking about Social Media at the Sudbury Social Tweetup

I was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in