When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program.
For entertainment, I turned to Victoria Smith, a very talented singer and songwriter, who put on [...]
Bob Cargill Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter Jeff Esposito, Victoria Smith
Since I included a list of 50 reasons why people don’t use social media in my most recent post, I thought it only made sense to follow up with a similar list, only this time focusing on the opposing point of view, the reasons why people do use social media.
Sure, as I wrote in that [...]
Bob Cargill Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube Social Media
With more than 800 million users of Facebook, over 120 million people on LinkedIn and more than 200 million accounts on Twitter, you might say the tipping point’s been reached as far as social media usage goes.
Yet despite such a large critical mass using these social media properties, there are still plenty of skeptics, detractors and [...]
Bob Cargill Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube Social Media
This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here.
There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this together and out for the same things — new friendships, opportunities and experiences.
Unfailingly, we jump onto Twitter, Facebook, [...]
Bob Cargill Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Networking, Tweetup
Don’t tell me social media isn’t personal.
Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next best thing. And in some cases, it’s the only thing.
Using Facebook, Twitter, YouTube and the like is a great way to connect with people who otherwise might [...]
Bob Cargill Blogging, Facebook, Social Media, Twitter, YouTube Facebook, running, Social Media
Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give this blog a rest – again. I’m sure I’ll be back soon, but I’ve decided it’s time for another break [...]
Bob Cargill Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Copywriting
10. Use social media.
A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio to TV, direct mail to email, websites to billboards, print ads to assorted signage, sky writing, you name it.
And today, included among all that tried-and-true, traditional media are blogs, Facebook, Twitter and other popular Internet-based, [...]
Bob Cargill Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Copywriting
9. Sweat the small stuff.
It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time and time again.
That’s the glamour and glory of the business.
But the consummate copywriter is actually a stickler for details, someone who’s as strong on [...]
Bob Cargill Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media Copywriting
