Category Archives: Blogging

My Upcoming Panel Discussion on Social Media at the NEDMA Conference

I can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick out of being in front of an

A Few Words with Myles Bristowe about Marketing, Social Media and More

If you work in the Boston area in the marketing or social media space and haven’t heard of Myles Bristowe, I’d be surprised. After all, as a blogger, he’s about as prolific and popular as they come, writing what he’s

If We’re Talking about Social Media, We’re Talking about a Revolution

Thanks to the crazy amount of time I spend talking to others about blogs, Twitter, Facebook, LinkedIn and the like, I’ve had plenty of opportunities to hear practically every reason in the book why some people still haven’t jumped on

Presentation: 10 Ways to Succeed as a Copywriter

Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they

The Picture of New Marketing — Harvard Vanguard Medical Associates

I’ve been seeing the same physician in the same building in Wellesley for more than 20 years. And I’ve been happy — very happy — with the healthcare he and his colleagues have provided me with there at Harvard Vanguard

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your original work. Frankly,

Talking about Social Media at the Sudbury Social Tweetup

I was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in July of 2011,

Confessions of an Aspiring Social Media Superhero, Part Two

This is second and final installment of “Confessions of an Aspiring Social Media Superhero.” Part One of my Q & A with Joe Kyle was published on this blog yesterday… I met Joe Kyle for the first time in September

Confessions of an Aspiring Social Media Superhero, Part One

Rare is the day that I’m not approached by friends, colleagues or even complete strangers with questions about social media. Joe Kyle was the latter. Introduced to me last September by a mutual friend, Joe was between jobs and determined