Category Archives: Blogging
Social Media: It’s Personal
June 16, 2011 
Bob Cargill 
Don’t tell me social media isn’t personal. Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next
My 218th Blog Post
Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last
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Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter
Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter 10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter 
Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part 10
10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Nine
9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Eight
8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn,
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Six
6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Three
3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting The Best of What I’ve Posted Here in the Last Year
On July 2, 2009, I published a list — a “retrospective,” if you will — of some of the posts I had written
