Category Archives: Blogging

The Power of Social Media

Anyone who knows me knows how much I believe in the power of social media. Ever since I started blogging in 2004, I’ve been hooked on the public, open-ended dialogue that takes place online among those who

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to

50 Reasons Why People Use Social Media

Since I included a list of 50 reasons why people don’t use social media in my most recent post, I thought it only made sense to follow up with a similar list, only this time focusing on

50 Reasons Why People Don’t Use Social Media

With more than 800 million users of Facebook, over 120 million people on LinkedIn and more than 200 million accounts on Twitter, you might say the tipping point’s been reached as far as social media usage goes.

Ten Tips for Hosting a Successful Tweetup

This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here. There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this

Social Media: It’s Personal

Don’t tell me social media isn’t personal. Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next best thing. And in some cases, it’s the

My 218th Blog Post

Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give

10 Ways to Succeed as a Copywriter, Parts 1-10

10 Ways to Succeed as a Copywriter, Parts 1-10

If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from

10 Ways to Succeed as a Copywriter, Part 10

10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio to TV, direct mail to email, websites to billboards, print ads to assorted