My dad joined me recently at one of the places — Upper Union Street in Franklin, Massachusetts, the town in which I grew up — where he taught me, my brother and sister to run more than four decades ago. Given that I’ll be running the Boston Marathon once again this year, I thought it would be a great time [...]
On April 19, 2010, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of the other for more than 26 long, arduous miles.
It’ll be the 10th time I’ve taken this same exhausting journey. And I’ll be tired and sore most of the way. But as I’ve said before, [...]
“I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?”
Okay. So I haven’t written anything here in a long, long time, but that doesn’t mean I’ve been away from the blogosphere. Far from it. In fact, I have written quite a few articles lately [...]
Thank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for Children’s Hospital Boston.
I can’t tell you how grateful I am for your support.
I’m sure I’ll be writing more about this fundraising campaign [...]
Advertising, Boston Marathon, Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
Less than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the same journey, the fifth time for charity), and I can’t tell you how much I’m looking forward to this very special day.
I’ve enjoyed running since I was knee-high to a grasshopper, so [...]
Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Public Relations
If you’ve been reading A New Marketing Commentator over the course of the last few months, you know that in less than five weeks, I’ll be running the Boston Marathon once again for one of the best pediatric hospitals in the country, Children’s Hospital Boston.
This year I have pledged to raise a minimum of $3,500 [...]
Advertising, Boston Marathon, Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations
As I first wrote in this space about three months ago, on April 17, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of another for more than 26 long, arduous miles.
It’ll be the 8th time I’ve taken the same exhausting journey. And I’ll be tired and [...]
Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
Many nonprofit organizations are concerned about winning over the hearts of a new, younger generation of donors and instilling in them a sense of altruism and benevolence that will last a lifetime.
But not all of these organizations are doing what Children’s Hospital Boston is doing, going to great lengths to help parents introduce their children [...]
Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
Less than six months from now, on April 17, 2006, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly putting one foot in front of another for more than 26 long, arduous miles.
It’ll be the 8th time I’ve taken the same exhausting journey. And I’ll be tired and sore most of the [...]
Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising
