With only so many days left until a new year is upon us, it’s only natural to want to take pause, look back and reflect on everything that’s transpired in 2009.
And what a year it’s been for those of us involved in social media and marketing. Change has been the only constant in the nature [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Best Blog Posts
No matter how much I enjoy communicating with others online via Twitter, Facebook, LinkedIn, YouTube and other social media platforms (including this blog), I still think the most powerful connection you can make with someone is face to face.
I’ve always liked attending conferences, trade shows and networking events, making new friends and meeting new people, shaking hands and schmoozing.
I appreciate the camaraderie of being under [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Business Cards
I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a 60-day satisfaction guarantee.
Personally, I believe every company should be willing to go to such lengths in order to reassure prospective customers that they will meet, if not exeed, their expectations — even if [...]
Bob Cargill Advertising, Branding, Direct Marketing, Marketing
While I was fortunate enough to attend the Inbound Marketing Summit in Boston a year ago, I wasn’t able to attend this social media extravaganza here this time around…
…but I can tell you for a fact that it was the best conference I never attended.
Yes, thanks to the live, exhaustive coverage of this two-day event by [...]
Bob Cargill Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter IMS09
In the next eight days, I’ll be giving three different presentations on social media, each of which I hope will be as transformative to my audience as some of the first talks I attended on the subject were to me.
I’m a lifelong direct marketer, a copywriter by trade, but as I’ve said time and again, I believe strongly [...]
Bob Cargill Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many getting a crash course in HPV (human papillomavirus) and the diseases it causes, including cervical [...]
Bob Cargill Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media Photo Marketing
What’s a social media practitioner to do in order to be heard loud and clear above the din of so much online activity? How do you as a marketer or a PR pro or perhaps even an intern who’s been hired to build a constituency of friends, fans and followers command attention and respect for [...]
Bob Cargill Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Social Media
Before you decide to dip your toes in social media, take just a few minutes to answer the five questions asked in this short video that I recently recorded (with the help of my wife, Barbara, and two sons, Scott and Ben) during the Cargill family vacation on the island of Martha’s Vineyard. If you can [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Social Media
