Category Archives: Branding

10 Ways a Personal Brand on Social Media Helps the Corporate Brand Behind It

Send to KindleNo one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if

The Importance of Being Yourself on Social Media

Send to KindleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was

10 Ways Brands are Using Social Media for Good

Send to KindleAsking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to

10 B2B Brands That Are Killing It on Social Media

Send to KindleSocial media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first,

10 Ways to Humanize Your Social Media Brand

Send to Kindle A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online

Six Brands That Are Killing It on Instagram

Send to KindleHaving recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented

10 Reasons Why You Should Use Vine to Build Your Brand

Send to KindleIf your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the

10 Ways to Build a Social Media Audience

Send to KindleIn direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent

10 Ways Your Brand Can Stand Out on Twitter

Send to KindleWith over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s