Category Archives: Branding

10 B2B Brands That Are Killing It on Social Media

Send to KindleSocial media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first,

10 Ways to Humanize Your Social Media Brand

Send to Kindle A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online

Six Brands That Are Killing It on Instagram

Send to KindleHaving recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented

10 Reasons Why You Should Use Vine to Build Your Brand

Send to KindleIf your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the

10 Ways to Build a Social Media Audience

Send to KindleIn direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent

10 Ways Your Brand Can Stand Out on Twitter

Send to KindleWith over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s

Using Signage to Drive Social Media Traffic

Send to KindleIn this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them

An Outdoor Ad That Stopped Me in My Tracks

Send to Kindle My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are