Category Archives: Branding

Music to the Ears of Your Audience on Social Media

Send to Kindle Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it all the time. They collaborate. They form partnerships. They join forces

Use Social Media Like Chloe Kim

Use social media like Chloe Kim. Chloe jumped, twisted, turned, somersaulted and flew her way to a gold medal recently on her snowboard in the women’s halfpipe competition at the PyeongChang 2018 Winter Olympic Games. But what

Shouting It Out Loud on Social Media

Send to Kindle Shout it out loud. That’s what your customers, connections, clients and constituents are doing on social media. They’re amplifying what you have to say about your business to their own personal networks, exponentially increasing

Video Rocks

Send to Kindle People are asking me all the time now about my videos. They’re seeing my videos on social media and wondering how I do them. My answer is always the same… Recording my videos is

10 Boston Hotels Crushing It On Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally,

10 Boston Restaurants Crushing it on Twitter

It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as

10 Ways Major League Baseball Teams Win on Social Media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year, the beginning of

How to Use Instagram Stories for Brand Storytelling

Now that social media is such a mainstay in business, those of us in the advertising, marketing and PR industries are realizing just how much time and talent it takes to succeed on these digital communication channels.

Seven B2B Marketers Rocking It On Social Media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music. You might think of the B2C peeps as the cool kids,