Category Archives: Branding

10 Reasons Why You Should Use Vine to Build Your Brand

If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular players in the field today.

10 Ways to Build a Social Media Audience

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about

10 Ways Your Brand Can Stand Out on Twitter

With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running

Using Signage to Drive Social Media Traffic

In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience

An Outdoor Ad That Stopped Me in My Tracks

Send to Kindle My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go,

Do You Thank Your Customers Enough?

As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to

The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

I don’t just watch this team play baseball, I follow them on Twitter as well, where they share Red Sox news, information, statistics, fun facts and pleasantries.

A Sign of Smart Marketing

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer