Category Archives: Branding

How to Use LinkedIn in More Ways Than One

Send to KindleIf you could only be active on one social network for the sake of your career, it would have to be LinkedIn.

The Cure for the Common Sign

Send to KindleOn a visit to the Burlington Mall recently, shortly after I had entered the building, I came across this very cool sign from Lahey Clinic at my

Presentation: 10 Ways to Succeed as a Copywriter

Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as

The Picture of New Marketing — Dunkin’ Donuts

Send to KindleTheir bakery sandwiches, especially the Chicken Salad on a Croissant or the Texas Toast Grilled Cheese, are very tasty. And truth be told,

The Picture of New Marketing — Panera Bread

Send to KindleI don’t often get out for lunch during the week. I have this stubborn, longstanding habit of eating at my desk, saving myself

The Picture of New Marketing — Warby Parker

Send to KindleYou don’t have to look far to see the latest rage in eyewear. Turn on the TV. Flip through a magazine. Check out

The Picture of New Marketing — Harvard Vanguard Medical Associates

Send to KindleI’ve been seeing the same physician in the same building in Wellesley for more than 20 years. And I’ve been happy

The Picture of New Marketing — Redbox

Send to Kindle Netflix. Amazon Instant Video. Blockbuster @Home. The Apple iTunes Store. On demand from Verizon, Xfinity, Comcast or another cable TV provider…. I don’t

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Send to KindleIf you’re a content creator like me, someone who goes to great lengths to share your own knowledge