Category Archives: Branding

Rock Your Audience

I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It’s about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There’s a scene in this movie in which the

Satellite Stages on Social Media

I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with

Take a Stand Like a Big Brand

Good for Nike. I think it’s incumbent upon brands and businesses to speak up for what they believe in…not just on behalf of sales. It doesn’t matter how they feel about the issue. What matters is that

Video: The Importance of Being Liked on Social Media

It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans

Create Content Constantly

I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever

Podcast: Do Things the Opposite Way on Social Media

Try doing the opposite of what you’ve been doing up until now on social media. That’s right. Take off your sales and marketing hat, and put on a hat that says, “I’m just like you.” Not only

Red Tape and Social Media

Red Tape and Social Media

Red tape. Unfortunately, it prevents many businesses and brands from making progress in any way, shape or form on social media. Whether it’s because too many chefs are in the kitchen or there is just far too

Create Social Media Moments and Memories for Your Audience

Look all around you. Everybody is taking pictures everywhere they go. You want to capitalize on this trend. Anything you do as a business or organization needs to be optimized for social media. Your people. Your office.