Category Archives: Branding

Cats, Dogs, Brands and Social Media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine,

Paying to Play on Social Media

Rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll need to help ensure

3 Reasons Why Snapchat is Such a Big Social Media Hit

Don’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is about to go mainstream.

3 Things Marketers Can Learn from Lokai on Social Media

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some

10 Ways to Beef Up Your Social Media Program

Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s the beef?” at a

Three Key Ingredients to Success on Social Media

To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not established a presence on Twitter, Facebook,

10 Ways Brands Can Use Facebook Live

It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook has finally released its

10 Ways a Personal Brand on Social Media Helps the Corporate Brand Behind It

No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re considering doing business

The Importance of Being Yourself on Social Media

Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was honored, of course, but