Category Archives: Branding
10 Ways to Succeed as a Copywriter, Part Five
August 16, 2010 
Bob Cargill 
5. Keep your head out of the sand. It’s no coincidence that some of the best copywriters in the business have eclectic tastes and
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Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media 
Tags: Copywriting
Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Four
4. Develop strong presentation skills. It’s one thing to be able to write well. It’s quite another to be able to present your work
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting
Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Three
3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Two
2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter,
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing 10 Ways to Succeed as a Copywriter, Part One
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing What You Should Include on Your Next Set of Business Cards
No matter how much I enjoy communicating with others online via Twitter, Facebook, LinkedIn, YouTube and other social media platforms (including this blog), I still
Posted in: Advertising, Blogging, Branding, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Tags: Business Cards
Advertising, Blogging, Branding, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Tags: Business Cards GM’s Satisfaction Guarantee Offer: Good Faith, Great Marketing
I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a
Inbound Marketing Summit Boston (’09): The Best Conference I Never Attended
While I was fortunate enough to attend the Inbound Marketing Summit in Boston a year ago, I wasn’t able to attend this
Posted in: Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Tags: IMS09
Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Tags: IMS09 
