A New Marketing Commentator

When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we’d be having on a regular basis.
The difference between that initial meeting between us and every other since [...]

Bob Cargill Business, Direct Marketing, Marketing, Social Media, Twitter Social Media, Twitter

When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program.
For entertainment, I turned to Victoria Smith, a very talented singer and songwriter, who put on [...]

Bob Cargill Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter Jeff Esposito, Victoria Smith

This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here.
There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this together and out for the same things — new friendships, opportunities and experiences.
Unfailingly, we jump onto Twitter, Facebook, [...]

Bob Cargill Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Networking, Tweetup

This post was initially published on BostInnovation on August 16, 2011. To read the original post there, click here.
From print journalists to TV news reporters, disc jockeys to talk show hosts, almost everyone on the local media scene is using Twitter nowadays to forge deeper relationships with their readers, viewers and listeners. That’s not to say [...]

Bob Cargill Boston, Business, Media, Social Media, Twitter Boston, Media, Twitter

I’ve created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call All Star Bloggers. But out of all of these lists, the one that’s been on my mind lately is the list which includes the people and companies (38 and counting) I’ve found on Twitter [...]

Bob Cargill Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Social Media, Sudbury, Tweetup

A few weeks or so ago, a colleague of mine asked me what song I was whistling as I walked by her office. As I recall, it was Jennifer Lopez’s ”On the Floor,” but as much as I like that song, it doesn’t matter what I was whistling. What really matters is that the occasional whistling [...]

Bob Cargill Business Whistle, Whistling