Category Archives: Business

Social Media: A Revolutionary Change That is Impossible to Ignore

Send to Kindle I’m not going to lie. While I have been writing copy for what seems like forever, not until social media came along did I feel my words were actually making a connection

10 B2B Brands That Are Killing It on Social Media

Send to KindleSocial media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first,

10 Ways to Build a Social Media Audience

Send to KindleIn direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent

Using Signage to Drive Social Media Traffic

Send to KindleIn this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them

Do You Thank Your Customers Enough?

Send to KindleAs a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

Send to KindleI was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to

A Sign of Smart Marketing

Send to KindleI haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming

What Brand Apps Can Learn from RunKeeper

Send to KindleAt a recent networking event, I was talking to someone I hadn’t seen in a while about how great it is to keep up with each other through Facebook. I enjoyed the conversation,