Category Archives: Business

Music to the Ears of Your Audience on Social Media

Send to Kindle Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it all the time. They collaborate. They form partnerships. They join forces

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

Send to Kindle There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only

The 90-9-1 Rule and Social Media

Send to Kindle Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A

Video Rocks

Send to Kindle People are asking me all the time now about my videos. They’re seeing my videos on social media and wondering how I do them. My answer is always the same… Recording my videos is

Seth Godin’s Book, Purple Cow

How many of Seth Godin’s books have YOU read? I’ve read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those

Robert Solomon’s Book, The Art of Client Service

Are you a good listener? Do you listen more than you talk? Do you give those on the other side of the table the attention they deserve? It is so important to listen to others in both

Are you a trust agent?

Thanks, as always, to my ridiculously awesome – and VERY patient – wife, Barbara, for recording this video. It’s all about the importance of trust agents in business, especially in social media and marketing. It’s my takeaway

10 Ways Public Speakers Should Use Social Media

Send to Kindle If you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. As someone who speaks often at industry conferences and

10 Boston Hotels Crushing It On Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally,