Category Archives: Business

Using Signage to Drive Social Media Traffic

In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience

Do You Thank Your Customers Enough?

As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications

A Sign of Smart Marketing

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer

What Brand Apps Can Learn from RunKeeper

At a recent networking event, I was talking to someone I hadn’t seen in a while about how great it is to keep up with each other through Facebook. I enjoyed the conversation, except for a remark he made about

What You Can Learn from Klout

Most people who use social media for professional reasons have heard of Klout, a service that uses a unique set of analytics to rank its users in terms of their online “influence.” To have heard of it doesn’t mean to like

10 Reasons Why People Engage with Brands on Twitter

Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between

Workshop: How to Use Twitter, LinkedIn and Facebook

Given how common it is today for businesses and brands to use social media, more people than ever not only want, but need to know the ins and outs of Twitter, LinkedIn, Facebook and the like. It’s true. No longer