Category Archives: Business

Podcast – A Few Words with Christina Inge

At the New England Direct Marketing Association’s Marketing Technology Summit on December 3, 2018, I was so happy to have the opportunity to talk with Christina Inge about marketing, social media, her tech consulting company, Thoughtlight, and

Rock Your Audience

I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It’s about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There’s a scene in this movie in which the

Corporate Culture Counts

The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the

The Importance of Customer Service

The Importance of Customer Service

It’s known as friction. It’s anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can’t afford to have any degree of friction come between them and their customers in

Create Content Constantly

I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever

Podcast: Do Things the Opposite Way on Social Media

Try doing the opposite of what you’ve been doing up until now on social media. That’s right. Take off your sales and marketing hat, and put on a hat that says, “I’m just like you.” Not only

Red Tape and Social Media

Red Tape and Social Media

Red tape. Unfortunately, it prevents many businesses and brands from making progress in any way, shape or form on social media. Whether it’s because too many chefs are in the kitchen or there is just far too

Immortalizing Your Brand’s Audience on Social Media

It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the Boston Marathon on April 16, 2018. For starters, this was the 11th time I’ve run