Category Archives: Business

Immortalizing Your Brand’s Audience on Social Media

It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the Boston Marathon on April 16, 2018. For starters, this was the 11th time I’ve run

What Can I Do for You?

I’m a traditional marketer. I’m a digital marketer. I’m a content marketer. I’m a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you

Music to the Ears of Your Audience on Social Media

Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it all the time. They collaborate. They form partnerships. They join forces to produce music

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the

The 90-9-1 Rule and Social Media

Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of

Video Rocks

People are asking me all the time now about my videos. They’re seeing my videos on social media and wondering how I do them. My answer is always the same… Recording my videos is easy. Most of

Seth Godin’s Book, Purple Cow

How many of Seth Godin’s books have YOU read? I’ve read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those

Robert Solomon’s Book, The Art of Client Service

Are you a good listener? Do you listen more than you talk? Do you give those on the other side of the table the attention they deserve? It is so important to listen to others in both

Are you a trust agent?

Thanks, as always, to my ridiculously awesome – and VERY patient – wife, Barbara, for recording this video. It’s all about the importance of trust agents in business, especially in social media and marketing. It’s my takeaway