Category Archives: Business

Create Content Constantly

I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever

Podcast: Do Things the Opposite Way on Social Media

Try doing the opposite of what you’ve been doing up until now on social media. That’s right. Take off your sales and marketing hat, and put on a hat that says, “I’m just like you.” Not only

Red Tape and Social Media

Red tape. Unfortunately, it prevents many businesses and brands from making progress in any way, shape or form on social media. Whether it’s because too many chefs are in the kitchen or there is just far too

Immortalizing Your Brand’s Audience on Social Media

It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the Boston Marathon on April 16, 2018. For starters, this was the 11th time I’ve run

What Can I Do for You?

I’m a traditional marketer. I’m a digital marketer. I’m a content marketer. I’m a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you

Music to the Ears of Your Audience on Social Media

Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it all the time. They collaborate. They form partnerships. They join forces to produce music

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the

The 90-9-1 Rule and Social Media

Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of