Category Archives: Business

The Importance of Trust Among Colleagues

I’ve read a lot of Patrick Lencioni‘s books on leadership and business management. They are all ridiculously awesome and incredibly insightful. “The Five Dysfunctions of a Team” is one of his best books, if you ask me.

The Quality of Empathy in a Leader

Empathy. It’s a quality possessed by many great leaders. It’s a quality to admire. Those who are empathetic are able to understand others. Apparently Theo Epstein has a great deal of empathy. That’s one thing I learned

How to Use Instagram Stories for Brand Storytelling

Now that social media is such a mainstay in business, those of us in the advertising, marketing and PR industries are realizing just how much time and talent it takes to succeed on these digital communication channels.

Five Great Storytellers on Social Media

What would we do without social media? Seriously, do you know how little trust consumers have these days in advertising, marketing and PR? Not to be the bearer of bad news, but people really don’t believe many

Don’t Think Twice About Doing Video on Social Media

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” On second thought, maybe he was putting it too mildly. The future has arrived, and thanks to social media everyone

Cats, Dogs, Brands and Social Media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine,

Paying to Play on Social Media

Rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll need to help ensure

10 Ways to Beef Up Your Social Media Program

Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s the beef?” at a

10 Ways a Personal Brand on Social Media Helps the Corporate Brand Behind It

No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re considering doing business