If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Copywriting
8. Be a team player.
Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time.
It’s what we do out of necessity, when there’s no room for distractions and we just need to put our heads down to get the job done as soon [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Copywriting
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many getting a crash course in HPV (human papillomavirus) and the diseases it causes, including cervical [...]
Bob Cargill Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media Photo Marketing
Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race.
But Lance is not just one of the greatest [...]
Bob Cargill Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media Fundraising, Social Media
While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a number of long posts there, most about social media, something I’ve been preaching and practicing and [...]
Bob Cargill Blogging, Branding, Cause-Related Marketing, Marketing, Social Media Blogging, Marketing, Social Media
“I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?”
Okay. So I haven’t written anything here in a long, long time, but that doesn’t mean I’ve been away from the blogosphere. Far from it. In fact, I have written quite a few articles lately [...]
Bob Cargill Boston Marathon, Cause-Related Marketing, Fundraising
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
Thank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for Children’s Hospital Boston.
I can’t tell you how grateful I am for your support.
I’m sure I’ll be writing more about this fundraising campaign [...]
Bob Cargill Advertising, Boston Marathon, Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
