To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many getting a crash course in HPV (human papillomavirus) and the diseases it causes, including cervical [...]
Bob Cargill Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media Photo Marketing
Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race.
But Lance is not just one of the greatest [...]
Bob Cargill Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media Fundraising, Social Media
While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a number of long posts there, most about social media, something I’ve been preaching and practicing and [...]
Bob Cargill Blogging, Branding, Cause-Related Marketing, Marketing, Social Media Blogging, Marketing, Social Media
“I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?”
Okay. So I haven’t written anything here in a long, long time, but that doesn’t mean I’ve been away from the blogosphere. Far from it. In fact, I have written [...]
Bob Cargill Cause-Related Marketing, Fundraising
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
Thank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for Children’s Hospital Boston.
I can’t tell you how grateful I am for your support.
I’m sure I’ll be writing [...]
Bob Cargill Advertising, Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
Less than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the same journey, the fifth time for charity), and I can’t tell you how much I’m looking forward to this very special day.
I’ve enjoyed running since I was knee-high to a [...]
Bob Cargill Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Public Relations
If you’ve been reading A New Marketing Commentator over the course of the last few months, you know that in less than five weeks, I’ll be running the Boston Marathon once again for one of the best pediatric hospitals in the country, Children’s Hospital Boston.
This year I have pledged to raise a minimum of $3,500 [...]
Bob Cargill Advertising, Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations
