Category Archives: Cause-Related Marketing

The Picture of New Marketing — Panera Bread

Send to KindleI don’t often get out for lunch during the week. I have this stubborn, longstanding habit of eating at my desk, saving myself

10 Ways to Succeed as a Copywriter, Parts 1-10

10 Ways to Succeed as a Copywriter, Parts 1-10

Send to KindleIf you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting.

10 Ways to Succeed as a Copywriter, Part Eight

Send to Kindle8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed,

Blog Post on Video: Who Moved My Customers?

Send to Kindle To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked,

How to Educate, Entertain and Engage People with Photo Marketing

Send to KindleWhen I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I

Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Send to KindleHaving won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally –

Retrospective: What I’ve Written about Social Media in the Last Year

Send to KindleWhile I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via

Running the Boston Marathon for Charity (Yes, Again)

Send to Kindle “I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?” Okay.