Category Archives: Cause-Related Marketing

The Picture of New Marketing — Panera Bread

I don’t often get out for lunch during the week. I have this stubborn, longstanding habit of eating at my desk, saving myself a little time and money in the process, but missing out on a short, healthy break away

Every Time the Red Sox Win, I’m Making a Donation to Christopher’s Haven (Thanks to Snoball)

If you’re a faithful Boston Red Sox fan like me, this hasn’t been an easy year to root for the team. As quickly as they manage to cobble together a winning streak of any length, it seems like they’re on

10 Ways to Succeed as a Copywriter, Parts 1-10

10 Ways to Succeed as a Copywriter, Parts 1-10

If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level,

10 Ways to Succeed as a Copywriter, Part Eight

8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out of necessity, when there’s no room for

Blog Post on Video: Who Moved My Customers?

Send to Kindle To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the

How to Educate, Entertain and Engage People with Photo Marketing

When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many

Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in

Retrospective: What I’ve Written about Social Media in the Last Year

While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a

Running the Boston Marathon for Charity (Yes, Again)

Send to Kindle “I’m lucky. You’re lucky. So how can we take some of our good luck and give it to kids fighting cancer?” Okay. So I haven’t written anything here in a long, long time, but that doesn’t mean