Category Archives: Cause-Related Marketing

Please Sponsor Bob’s Boston Marathon Run for Children’s Hospital Boston

Less than two weeks from now (April 17), I’ll be running yet another Boston Marathon (it’ll be the eighth time I’ve made the

Boston Marathon Runner Up for Bid on eBay for Children’s Hospital Boston

If you’ve been reading A New Marketing Commentator over the course of the last few months, you know that in less

Using Direct Mail to Land a New Job

If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are

A Career Imperative at the Crossroads of Change

If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know

Running the Boston Marathon for Children’s Hospital Boston — Update

As I first wrote in this space about three months ago, on April 17, I’ll be pounding the pavement once again from Hopkinton

Children’s Hospital Boston’s “26 Steps” is a Giant Leap in Family Philanthropy

Many nonprofit organizations are concerned about winning over the hearts of a new, younger generation of donors and instilling in them

Running the Boston Marathon for Children’s Hospital Boston — and Hailey

Less than six months from now, on April 17, 2006, I’ll be pounding the pavement once again from Hopkinton to Boston, determinedly

Hurricane Katrina: A Reason to Give, A Reason to Blog

If you’re looking for a reason to blog, you need look no further than the hurricane-ravaged Gulf Coast, from Louisiana to Florida,

26 Tales of Triumph, One Winning Campaign

Some 20,000 people ran the Boston Marathon just a few days ago (I was one of them, plodding my way along the legendary, 26.2 mile course