To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, Jr. (partners at david, inc., an international brand consulting firm), in Chapter Two of [...]
Bob Cargill Advertising, Branding, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing
If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig.
After all, chances are you’re just one of dozens, if not hundreds, with relatively similar credentials in line for that one plum position. [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients care more about how the work is managed and delivered than the work itself.”
At first, that notion may [...]
Bob Cargill Advertising, Branding, Client Service, Direct Marketing, Fundraising, Marketing, Public Relations
If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill.
Moi.
Yes, I’m here to tell you that even though my employment with one company has just recently come to an end, I have no [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
In the November/December 2005 issue of NEDMA News, John Pannell, Founder and President of Newport Creative Communications (which, in the spirit of full disclosure, is the agency for which I work), questions the traditional client-agency RFP process.
John Pannell
Founder and President of Newport Creative Communications
“Personally, I don’t think nonprofit organizations should be making any [...]
Bob Cargill Client Service, Direct Marketing, Fundraising
If it wasn’t for a pair of brown leather cowboy boots, my career in direct marketing may have taken a different turn a long time ago.
The year was 1984, and I had a great job as a copywriter at RCA Direct Marketing. But when a friend told me about another job as an account executive [...]
Bob Cargill Client Service
