Category Archives: Client Service
April 24, 2006 Bob Cargill Comments Off on Why Johnny Can’t Brand: “Action is Branding”
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley
March 01, 2006 Bob Cargill 3 Comments
In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients
January 04, 2006 Bob Cargill 1 Comment
In the November/December 2005 issue of NEDMA News, John Pannell, Founder and President of Newport Creative Communications (which, in the spirit of full disclosure, is the agency for which I work), questions the traditional client-agency RFP process.