Category Archives: Client Service

Blog Post on Video: Who Moved My Customers?

To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the

A New Marketing Commentator Goes on Hiatus

After more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. Thank

Why Johnny Can’t Brand: “Action is Branding”

“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley

Using Direct Mail to Land a New Job

If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig. After all, chances are you’re just

David Baker: “Clients Care More About How the Work is Managed and Delivered Than the Work Itself”

In an article published recently in his firm’s newsletter, David Baker, Principal of ReCourses, Inc., a management consulting firm that works exclusively with public relations, advertising, and design firms, makes the rather startling claim that “your clients

A Career Imperative at the Crossroads of Change

If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill. Moi. Yes, I’m here to tell

Newport’s John Pannell: “Ask for a Test Package, Not a Proposal”

In the November/December 2005 issue of NEDMA News, John Pannell, Founder and President of Newport Creative Communications (which, in the spirit of full disclosure, is the agency for which I work), questions the traditional client-agency RFP process.

The Art of Client Service

If it wasn’t for a pair of brown leather cowboy boots, my career in direct marketing may have taken a different turn a long time ago. The year was 1984, and I had a great job as