To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006.
Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our [...]
Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
I’ve spent between five and ten hours a week since February of 2004 in the blogosphere, most of [...]
Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
Last Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on a number of occasions in the past, and I always enjoy the experience.
This time around was no different. [...]
Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, Jr. (partners at david, inc., an international brand consulting firm), in Chapter Two of [...]
Bob Cargill Advertising, Branding, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing
I’ve been blogging for more than two years now, and I can’t say there haven’t been days when I’ve wondered if all the time and energy I put into A New Marketing Commentator is worth it.
But last Thursday wasn’t one of them.
That was when the 25th Annual New England Direct [...]
Bob Cargill Blogging, Copywriting, Direct Marketing, Fundraising, Marketing
I suppose I could change my name to BB CRGL.
And as for my blog, that could be reinvented as NW MKTNG CMNTTR, or some other such cryptic arrangement of letters, sans vowels.
That, at least according to an article I read in the March 19 edition of the Boston Sunday Globe (“Merchants [...]
Bob Cargill Advertising, Branding, Copywriting, Direct Marketing, Marketing
In case you missed it, the Web Marketing Association (WMA) recently released its Internet Standards Assessment Report (ISAR), which “provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations since 1997.”
You can sign up to get your own free copy of this report here.
In his [...]
Bob Cargill Advertising, Blogging, Copywriting, Direct Marketing, Marketing, Public Relations
