Category Archives: Copywriting
My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter
April 22, 2012 
Bob Cargill 
If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions
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Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube 
Tags: Copywriting, Direct Marketing, Marketing, Social Media, Writing
Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube Tags: Copywriting, Direct Marketing, Marketing, Social Media, Writing The 10 Qualities of the Professional Freelancer
For about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small business, Cargill
Posted in: Advertising, Copywriting, Direct Marketing, Marketing Tags: Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing
Advertising, Copywriting, Direct Marketing, Marketing Tags: Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing My 218th Blog Post
Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last
Posted in: Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter
Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter 10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part 10
10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Nine
9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Eight
8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn,
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Seven
7. Meet your deadlines. If you’ve been around the block once or twice as a copywriter, you know better than to think anyone’s going to just give
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Six
6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Copywriting 
