Category Archives: Copywriting

Do You Guarantee Your Performance on the Job?

Send to KindleWhat’s not to like about a guarantee? Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes a long way toward removing any skepticism among your constituency

Presentation: 10 Ways to Succeed as a Copywriter

Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City.

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Send to KindleIf you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most

The 10 Qualities of the Professional Freelancer

Send to KindleFor about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small business, Cargill Creative. It was the time of my

My 218th Blog Post

Send to KindleSince my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a

10 Ways to Succeed as a Copywriter, Parts 1-10

10 Ways to Succeed as a Copywriter, Parts 1-10

Send to KindleIf you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve

10 Ways to Succeed as a Copywriter, Part 10

Send to Kindle10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio to TV, direct mail to email, websites to billboards,

10 Ways to Succeed as a Copywriter, Part Nine

Send to Kindle9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time

10 Ways to Succeed as a Copywriter, Part Eight

Send to Kindle8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out