4. Develop strong presentation skills.
It’s one thing to be able to write well. It’s quite another to be able to present your work with the utmost confidence and conviction. But some of the most successful copywriters I’ve met over the years have had as much command of the spoken as the written word.
Those with strong [...]
Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media
3. Walk in your readers’ shoes.
In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first to understand, then to be understood.” Well, that’s also one of the habits of highly effective copywriters. They seek first to understand everything they possibly can about their audience before they even [...]
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media
2. Care deeply about results.
While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry in which I earn my livelihood.
My brethren and I work with the understanding that the purpose of most campaigns [...]
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history.
Since that first exciting stint writing about the most popular records (yes, vinyl) and tapes (yes, cassettes and eight-tracks) of the day, I’ve written about an [...]
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing
As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of direct mail packages, ads, brochures, inserts, flyers, web pages, emails and tweets for a multitude of both B2B and B2C clients.
I’ve written copy [...]
Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006.
Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our [...]
Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
I’ve spent between five and ten hours a week since February of 2004 in the blogosphere, most of [...]
Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
