Category Archives: Copywriting

10 Ways to Succeed as a Copywriter, Part Seven

7. Meet your deadlines. If you’ve been around the block once or twice as a copywriter, you know better than to think anyone’s going to just give you enough time to do your very best work. You have to make

10 Ways to Succeed as a Copywriter, Part Six

6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are spent, well, writing copy – and often under the pressure of exceedingly high expectations

10 Ways to Succeed as a Copywriter, Part Five

5. Keep your head out of the sand. It’s no coincidence that some of the best copywriters in the business have eclectic tastes and varied interests. When they’re not hunkered down on the job, sequestered under tight

10 Ways to Succeed as a Copywriter, Part Four

4. Develop strong presentation skills. It’s one thing to be able to write well. It’s quite another to be able to present your work with the utmost confidence and conviction. But some of the most successful copywriters

10 Ways to Succeed as a Copywriter, Part Three

3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first to understand, then to be understood.” Well, that’s also one of the habits

10 Ways to Succeed as a Copywriter, Part Two

2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry

10 Ways to Succeed as a Copywriter, Part One

My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first exciting stint writing

Three Reasons Why I Like Writing for Nonprofits

As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of direct mail packages, ads,

Blog Post on Video: Who Moved My Customers?

Send to Kindle To say that marketing has changed in the last few years would be to put it quite mildly. Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not