Last Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on a number of occasions in the past, and I always enjoy the experience.
This time around was no different. [...]
Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing
“Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, Jr. (partners at david, inc., an international brand consulting firm), in Chapter Two of [...]
Advertising, Branding, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing
I’ve been blogging for more than two years now, and I can’t say there haven’t been days when I’ve wondered if all the time and energy I put into A New Marketing Commentator is worth it.
But last Thursday wasn’t one of them.
That was when the 25th Annual New England Direct [...]
Blogging, Copywriting, Direct Marketing, Fundraising, Marketing
I suppose I could change my name to BB CRGL.
And as for my blog, that could be reinvented as NW MKTNG CMNTTR, or some other such cryptic arrangement of letters, sans vowels.
That, at least according to an article I read in the March 19 edition of the Boston Sunday Globe (“Merchants [...]
Advertising, Branding, Copywriting, Direct Marketing, Marketing
In case you missed it, the Web Marketing Association (WMA) recently released its Internet Standards Assessment Report (ISAR), which “provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations since 1997.”
You can sign up to get your own free copy of this report here.
In his [...]
Advertising, Blogging, Copywriting, Direct Marketing, Marketing, Public Relations
If you’ve ever been between jobs, you know how much of a challenge it is to stand out in a crowd of those who are ambitiously jockeying for the same gig.
After all, chances are you’re just one of dozens, if not hundreds, with relatively similar credentials in line for that one plum position. [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
If you know of an organization that’s looking for an experienced direct marketer and enthusiastic, entrepreneurial creative director, copywriter, blogger and public speaker, I know of someone who fits the bill.
Moi.
Yes, I’m here to tell you that even though my employment with one company has just recently come to an end, I have no [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations
If you were a neighbor of mine, you’d know what I mean when I say my lawn isn’t going to win any beauty contests. It’s so thin, brown and malnourished, it’s embarrassing – especially during the dog days of summer.
So when The Scotts Company wrote to me recently about growing a [...]
All experienced copywriters know how advantageous it is to establish common ground from the get-go with those on the receiving end of our messages and offers. Whether we’re selling products and services or raising funds for charitable organizations, like ambassadors of goodwill, it behooves us to speak the same language as the constituencies before us, [...]
