I can’t tell you how happy I was to hear that General Motors was giving customers (specifically, “eligible buyers” of new Chevrolet, Buick, GMC and Cadillac vehicles) a 60-day satisfaction guarantee.
Personally, I believe every company should be willing to go to such lengths in order to reassure prospective customers that they will meet, if not exeed, their expectations — even if [...]
Although I find myself immersed in social media these days, those who have known me for more than a few years know that I’m a copywriter by trade with roots firmly planted in direct marketing.
I’m enamored with blogging, Twitter, Facebook and the like, sure, but only because I feel so strongly about the potential such self-publishing platforms have to transform the way [...]
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
Watch [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
When I took my oldest son, Scott, 13, to see a rock concert at the Comcast Center (Mansfield, MA) recently, I knew we were going to have a great time. But I had no idea I’d be one of many getting a crash course in HPV (human papillomavirus) and the diseases it causes, including cervical [...]
Branding, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing, Social Media
To say that marketing has changed in the last few years would be to put it quite mildly.
Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.
The [...]
Advertising, Blogging, Branding, Direct Marketing, Marketing, Public Relations, Social Media
At a conference on social media I attended earlier this year, one of the speakers asked the audience how many of us really had the time for social media. Proudly, albeit surprisingly, a large percentage of us raised our hands, thinking…of course, we had the time for social media. Blogs. Twitter. Facebook. A few minutes [...]
While I’ve always believed in the principles and power of direct marketing, as soon as I started blogging in early 2004, I realized I had discovered something that could very well have a huge impact on the future of the industry in which I earned my livelihood.
I’m no prognosticator, but I saw for myself what [...]
This blog, A New Marketing Commentator, was a labor of love of mine from February 17, 2004 to May 10, 2006.
Since I signed off here more than three years ago, I have continued to write articles, essays, commentaries and blog posts on direct marketing, advertising, PR and social media, most recently as Creative Director at Nowspeed on our [...]
Advertising, Blogging, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
