Category Archives: Direct Marketing

My Upcoming Panel Discussion on Social Media at the NEDMA Conference

Send to KindleI can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May

A Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

Send to KindleJamie Bradley is a marketing, sales and printing professional with a great deal of experience and expertise. He

Do You Guarantee Your Performance on the Job?

Send to KindleWhat’s not to like about a guarantee? Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes

Presentation: 10 Ways to Succeed as a Copywriter

Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Send to KindleIf you’re a content creator like me, someone who goes to great lengths to share your own knowledge

Hashtags in Advertising and Marketing

Send to KindleThis post was initially published on BostInno on March 21, 2012. To read the original post there, click here.  Advertising and marketing pros know how important it

Twitter for Business in Five Easy Steps

Send to KindleWhen Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

Send to KindleWhen I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the

The 10 Qualities of the Professional Freelancer

Send to KindleFor about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small