Category Archives: Direct Marketing

My Tweets about the #Bridge17 Conference

Send to Kindle I had such a great time at the 2017 Bridge to Integrated Marketing & Fundraising Conference at the Gaylord National Hotel and Conference Center in National Harbor, Maryland. What follows is a Twitter Moment

Six Reasons Why Direct Marketers Should be Swooning Over Social Media

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally understand why some dyed-in-the-wool

My Upcoming Panel Discussion on Social Media at the NEDMA Conference

I can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick out of being in

A Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

Jamie Bradley is a marketing, sales and printing professional with a great deal of experience and expertise. He is also a really nice guy blessed with a gregarious, easygoing personality. I’ve known Jamie for some 20 years

Do You Guarantee Your Performance on the Job?

What’s not to like about a guarantee? Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes a long way toward removing any skepticism among your constituency and helps convert leads

Presentation: 10 Ways to Succeed as a Copywriter

Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your

Hashtags in Advertising and Marketing

This post was initially published on BostInno on March 21, 2012. To read the original post there, click here.  Advertising and marketing pros know how important it is to engage their constituents and entice them to take action.

Twitter for Business in Five Easy Steps

When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that