Category Archives: Direct Marketing

Six Reasons Why Direct Marketers Should be Swooning Over Social Media

Send to KindleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally

My Upcoming Panel Discussion on Social Media at the NEDMA Conference

Send to KindleI can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick

A Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

Send to KindleJamie Bradley is a marketing, sales and printing professional with a great deal of experience and expertise. He is also a really nice guy blessed with a gregarious, easygoing personality. I’ve known Jamie

Do You Guarantee Your Performance on the Job?

Send to KindleWhat’s not to like about a guarantee? Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes a long way toward removing any skepticism among your constituency

Presentation: 10 Ways to Succeed as a Copywriter

Send to Kindle 10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City.

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Send to KindleIf you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most

Hashtags in Advertising and Marketing

Send to KindleThis post was initially published on BostInno on March 21, 2012. To read the original post there, click here.  Advertising and marketing pros know how important it is to engage their constituents and entice

Twitter for Business in Five Easy Steps

Send to KindleWhen Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

Send to KindleWhen I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away