Category Archives: Direct Marketing
10 Ways to Succeed as a Copywriter, Part Eight
October 03, 2010 
Bob Cargill 
8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn,
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Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media 
Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Seven
7. Meet your deadlines. If you’ve been around the block once or twice as a copywriter, you know better than to think anyone’s going to just give
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Advertising, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Six
6. Exercise good judgment. A copywriter has meetings to attend and research to conduct, but the majority of his or her work hours are
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Five
5. Keep your head out of the sand. It’s no coincidence that some of the best copywriters in the business have eclectic tastes and
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Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Four
4. Develop strong presentation skills. It’s one thing to be able to write well. It’s quite another to be able to present your work
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Advertising, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Three
3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first
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Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Two
2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter,
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Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing 10 Ways to Succeed as a Copywriter, Part One
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the
Posted in: Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing
Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Tags: Advertising, Copywriting, Direct Marketing, Marketing Three Reasons Why I Like Writing for Nonprofits
As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of
Posted in: Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Nonprofit Fundraising Copy
Copywriting, Direct Marketing, Fundraising, Marketing, Social Media Tags: Nonprofit Fundraising Copy 
