Workshop: How to Use Twitter, LinkedIn and Facebook

Business, Facebook, LinkedIn, Social Media, Twitter
Given how common it is today for businesses and brands to use social media, more people than ever not only want, but need to know the ins and outs of Twitter, LinkedIn, Facebook and the like. It’s true. No longer is it optional to have knowledge and skills in this area. It’s mandatory. As someone who’s been immersed in social media from the get-go, I can’t tell you how happy I am to see these new digital communication channels and tools being used so much by both individuals and professional organizations today. After all, we’re talking about a revolutionary, new way of interacting with others online, a method of messaging and marketing that is nothing short of transformational. The benefits of using social media are innumerable, including the following… •…
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How to Use LinkedIn in More Ways Than One

Branding, Business, LinkedIn, Marketing, Public Relations, Social Media
If you could only be active on one social network for the sake of your career, it would have to be LinkedIn. Seriously, LinkedIn is a must for professionals in all walks of business life. You would be conspicuous in your absence if you did not establish a presence there. I love LinkedIn. It includes similar features and functionality of its social media brethren – Facebook, Twitter and the like – but the activity there is far more buttoned up and includes few, if any, displays of frivolity. I have been a member of LinkedIn since July 26, 2004, having amassed a total of 961 connections, 51 recommendations and who knows how many endorsements so far. You can view my LinkedIn profile here. I'm a frequent visitor to LinkedIn, where…
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If We’re Talking about Social Media, We’re Talking about a Revolution

Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube
Thanks to the crazy amount of time I spend talking to others about blogs, Twitter, Facebook, LinkedIn and the like, I've had plenty of opportunities to hear practically every reason in the book why some people still haven't jumped on the social media bandwagon. Many of these folks claim there aren't enough hours in the day for them to be spending any more time online, while others say they just don't understand how to use these new digital tools and technologies. My own personal theory is that a good percentage of these laggards and stragglers are more concerned about their privacy than they care to admit, afraid of revealing themselves so openly and publicly across the social web. But to all of these people, I don't know what to say…
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Presentation: 10 Ways to Succeed in Social Media

Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube
I've said it before and I'll say it again... Social media isn’t rocket science, but it is a big departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents. So to help educate those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here's a new presentation of mine based on a list of 10 ways to succeed in social media that I originally wrote and published as a series of blog posts. I invite you to view, download and share this presentation with your friends, colleagues and industry peers. And if you know anyone who might be interested in learning more about social media, I'm always…
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Talking about Social Media at the Sudbury Social Tweetup

Advertising, Blogging, Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube
I was very happy to co-host -- along with Phil Hollows -- the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in July of 2011, not really knowing what to expect. How many people would we attract? How often would we meet? What about an agenda? These were just a few of the questions we had at the time. But we're now more than up and running, hosting a gathering of about 10-15 people on the last Thursday of each month from 6-8 PM at Bistro 20 in Sudbury, Massachusetts. At the March 29 Tweetup, Ashley Hin treated the group to a fabulous presentation about Foursquare. And I had the opportunity to ask four of those…
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Confessions of an Aspiring Social Media Superhero, Part Two

Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter
This is second and final installment of "Confessions of an Aspiring Social Media Superhero." Part One of my Q & A with Joe Kyle was published on this blog yesterday... [caption id="attachment_2218" align="alignright" width="300" caption="Joe Kyle, Aspiring Social Media Superstar"][/caption] I met Joe Kyle for the first time in September of last year. After talking about social media over lunch, we agreed to stay in touch and provide assistance to one another when the opportunity arose. I asked Joe a few questions recently about social media, marketing and his ambitions at this juncture in his career. Here's the second part of our Q & A... Bob: What do you think are some of the biggest benefits of using social media? Joe: Well, it’s the fastest form of media we have.…
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Confessions of an Aspiring Social Media Superhero, Part One

Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter
Rare is the day that I'm not approached by friends, colleagues or even complete strangers with questions about social media. Joe Kyle was the latter. Introduced to me last September by a mutual friend, Joe was between jobs and determined to learn everything he could about Twitter, Facebook, blogs and the like. I was more than happy to oblige his request to pick my brain. I enjoy meeting new people and being asked to provide assistance. I'm always glad to help. Over lunch at Panera Bread in Waltham, MA, Joe and I hit it off from the get-go, going on and on about his career goals, the business world and our shared passion for the latest online communications and marketing tools, technologies and tactics. Among other things, what impressed me…
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The Power of Social Media

Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube
Anyone who knows me knows how much I believe in the power of social media. Ever since I started blogging in 2004, I've been hooked on the public, open-ended dialogue that takes place online among those who can appreciate the benefits of sharing what they know and how they feel with not only their closest friends and allies, but often with complete strangers as well. It's the idea of building communities that I like so much, the notion of broadening one's horizons to the point where you're establishing new, mutually-beneficial connections with like-minded people and learning exponentially more about the world at large. But it's also how terrific Facebook, Twitter, YouTube and other social media networks – such as the phenomenally popular Pinterest – are for simply maintaining relationships with friends,…
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50 Reasons Why People Use Social Media

Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube
Since I included a list of 50 reasons why people don’t use social media in my most recent post, I thought it only made sense to follow up with a similar list, only this time focusing on the opposing point of view, the reasons why people do use social media. Sure, as I wrote in that last post about those who are reluctant to jump on the social media bandwagon, “there are still plenty of skeptics, detractors and naysayers among us, especially in the corporate world, where cautiousness and conservatism abound.” But as I also pointed out, there are more than 800 million users of Facebook, over 120 people on LinkedIn and more than 200 million accounts on Twitter. There's certainly a critical mass of people using social media today,…
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