Category Archives: LinkedIn

50 Reasons Why People Don’t Use Social Media

With more than 800 million users of Facebook, over 120 million people on LinkedIn and more than 200 million accounts on Twitter, you might say the tipping point’s been reached as far as social media usage goes.

Ten Tips for Hosting a Successful Tweetup

This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here. There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this

Talking about Social Media in Sudbury, Massachusetts

I’ve created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call All Star Bloggers. But out of all of these lists, the one

The Importance of LinkedIn Recommendations

The Importance of LinkedIn Recommendations

Given my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you

My 218th Blog Post

Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give

10 Ways to Succeed in Social Media, Parts 1-10

10 Ways to Succeed in Social Media, Parts 1-10

If you’ve been reading my blog for a while, you already know about the  “10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what

Blog Post on Video: Don’t Just Scratch the Surface of Social Media

This “blog post on video” was recorded on May 1, 2010. It’s the video version of a post I wrote and published on February 23, 2010 called “10 Ways to Succeed in Social Media, Part Six,” which

My Upcoming Presentations on Social Media for NEDMA

          It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava Center at Bentley College in

10 Ways to Succeed in Social Media, Part Ten

10. Don’t take yourself too seriously. Your success in social media may be dependent in large measure on what you have to share with others, but how you come across – your online persona – is also