A New Marketing Commentator

When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we’d be having on a regular basis.
The difference between that initial meeting between us and every other since [...]

Bob Cargill Business, Direct Marketing, Marketing, Social Media, Twitter Social Media, Twitter

When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program.
For entertainment, I turned to Victoria Smith, a very talented singer and songwriter, who put on [...]

Bob Cargill Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter Jeff Esposito, Victoria Smith

This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here.
There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this together and out for the same things — new friendships, opportunities and experiences.
Unfailingly, we jump onto Twitter, Facebook, [...]

Bob Cargill Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Networking, Tweetup

This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here.
Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from their best [...]

Bob Cargill Branding, Marketing, Social Media Boston, Local News, television news reporters, TV News

I’ve created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call All Star Bloggers. But out of all of these lists, the one that’s been on my mind lately is the list which includes the people and companies (38 and counting) I’ve found on Twitter [...]

Bob Cargill Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Social Media, Sudbury, Tweetup

For about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small business, Cargill Creative. It was the time of my career, a period of exhilaration and entrepreneurship I’ll never forget. As challenging as it was to have to fend for myself, it [...]

Bob Cargill Advertising, Copywriting, Direct Marketing, Marketing Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing

If you haven’t joined the AMA Boston Connect Community yet, you’re missing out on a great opportunity. Created on the Ning platform by Myles Bristowe, AMA Boston Past President and CMO at CommCreative, this popular online network recently celebrated the fact that over 2,000 marketers – including yours truly – have now established a presence there.
Indeed, [...]

Bob Cargill Marketing, Social Media AMA Boston, American Marketing Association Boston, Networking

Even though Twitter recently celebrated its fifth birthday and there are now some 200 million users of this micro-blogging site, there’s still plenty of skepticism among marketers regarding its viability as a sales channel.
I understand. After all, those who are most successful on Twitter are those who are listening intently, sharing great content and engaging with [...]

Bob Cargill Facebook, Marketing, Social Media, Twitter Facebook, Twitter

Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give this blog a rest – again. I’m sure I’ll be back soon, but I’ve decided it’s time for another break [...]

Bob Cargill Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter