Category Archives: Marketing

10 Things Wrong With Marketing Today

I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who earn our livelihoods in marketing continue down the same long, circuitous path we’ve been on

Are you a trust agent?

Thanks, as always, to my ridiculously awesome – and VERY patient – wife, Barbara, for recording this video. It’s all about the importance of trust agents in business, especially in social media and marketing. It’s my takeaway

Three Problems in Corporate Social Media

Send to Kindle There are many reasons why businesses and brands struggle with the development and implementation of a successful social media program. Time. Talent. Technology. The list is endless. In an article I read recently, however,

10 Ways Public Speakers Should Use Social Media

Send to Kindle If you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. As someone who speaks often at industry conferences and

10 Boston Hotels Crushing It On Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally,

10 Boston Restaurants Crushing it on Twitter

It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as

My Tweets about the #Bridge17 Conference

Send to Kindle I had such a great time at the 2017 Bridge to Integrated Marketing & Fundraising Conference at the Gaylord National Hotel and Conference Center in National Harbor, Maryland. What follows is a Twitter Moment

Five Ways to Crush It on Social Media

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Obviously, you can put the odds in your favor if you follow the industry’s

10 Ways Major League Baseball Teams Win on Social Media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year, the beginning of