Category Archives: Marketing

Paying to Play on Social Media

Send to KindleRumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll

Six Reasons Why Direct Marketers Should be Swooning Over Social Media

Send to KindleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally

3 Reasons Why Snapchat is Such a Big Social Media Hit

Send to KindleDon’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is

3 Things Marketers Can Learn from Lokai on Social Media

Send to KindleIf you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018,

10 Ways to Beef Up Your Social Media Program

Send to KindleWhere’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s

Three Key Ingredients to Success on Social Media

Send to KindleTo say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not established a

10 Ways Brands Can Use Facebook Live

Send to KindleIt was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook

10 Ways a Personal Brand on Social Media Helps the Corporate Brand Behind It

Send to KindleNo one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if

The Importance of Being Yourself on Social Media

Send to KindleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was