Category Archives: Marketing

Podcast – A Few Words with Christina Inge

At the New England Direct Marketing Association’s Marketing Technology Summit on December 3, 2018, I was so happy to have the opportunity to talk with Christina Inge about marketing, social media, her tech consulting company, Thoughtlight, and

Rock Your Audience

I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It’s about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There’s a scene in this movie in which the

Satellite Stages on Social Media

I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with

Take a Stand Like a Big Brand

Good for Nike. I think it’s incumbent upon brands and businesses to speak up for what they believe in…not just on behalf of sales. It doesn’t matter how they feel about the issue. What matters is that

200 Boston-Area Agencies on Twitter

Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter

Video: The Importance of Being Liked on Social Media

It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans

Podcast: A Few Words with Joe Gill

At the first ever #LinkedInLocalBoston event in Boston recently, held at Industrious Boston-Back Bay, I had the opportunity to talk to social media jedi, Joe Gill. We talked about social media, marketing, podcasting and more. Listen… Follow

Create Content Constantly

I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever