Category Archives: Marketing

Social Media: 15 Ways You’re Doing It Wrong

Send to Kindle Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are

20 Types of Selfies to Ask Your Audience to Share

It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than

5 Ways to Use Social Media to Make a Huge Impact in Real Life

Send to Kindle As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging on their every word on these channels. That shouldn’t come as

Six Brands That Are Killing It on Instagram

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the

How to Plan a Social Media Strategy in 12 Steps

Unless you’re a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable

10 Reasons Why You Should Use Vine to Build Your Brand

If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular players in the field today.

10 Ways to Build a Social Media Audience

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about

10 Types of Visuals to Boost Your Social Media Engagement

As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All

10 Ways Your Brand Can Stand Out on Twitter

With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running