Video: Selfies on Social Media

Video: Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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Rock Your Audience

Rock Your Audience

Branding, Business, Marketing, Social Media
I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There's a scene in this movie in which the band is developing the idea for their song, "We Will Rock You." You know the song. They wanted to engage their audience. They wanted their fans to be part of that song. Watching that scene and listening to that song gave me a thought. As it was for Queen in playing that song, it is for all brand and businesses. You want to engage your audience. You want to involve them in whatever it is you do in some way, shape or form. You want to rock your audience.
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Satellite Stages on Social Media

Satellite Stages on Social Media

Branding, Marketing, Social Media
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans. That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too. Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo. Put yourself out there. Connect with your followers. Engage with your fans. Use social media like a series of satellite stages on which you display a more believable and…
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Take a Stand Like a Big Brand

Take a Stand Like a Big Brand

Advertising, Branding, Cause-Related Marketing, Marketing
Good for Nike. I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales. It doesn't matter how they feel about the issue. What matters is that they realize they have the platform and the responsibility to say something...as long as they believe they can make a positive contribution to the dialogue. The marketer in me thinks this may even help, not hurt Nike's revenue. But much more important, as a human being, I have greater respect for those who are authentic, transparent, open and honest. People do business with people, not corporate logos. Iconic swoosh or not, Nike just let consumers know that they are just like us. Like it or not, they dared express an opinion and join…
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200 Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media, Twitter
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow. Large, small, old and new, together these agencies represent the best and brightest our industry has to offer. Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world. While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following…
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Video: The Importance of Being Liked on Social Media

Branding, Marketing, Social Media
It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans and followers to like everything you share as a business and brand. The more content you share, the better, but make sure it’s relevant, timely and high-quality content, not mediocre, run-of-the-mill stuff. Social media is not a one-way street, either. It’s important to engage with others online. The more you like their content, the more likely they’ll be to pay attention to yours. You want people to like you not just in real life, but on social media, too.
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Create Content Constantly

Branding, Business, Marketing, Social Media
I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It got me thinking. That’s how it is for those of us in the fields of marketing, advertising, PR and social media. We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents. We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era. Watch...
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