Category Archives: Marketing

American Marketing Association’s 2018 Leadership Summit

An excellent time was had by all at the AMA Summit recently, especially by your representing contingent from AMA Boston. I was happy and honored to be able to attend the event at the Westin O’Hare in

Immortalizing Your Brand’s Audience on Social Media

It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the Boston Marathon on April 16, 2018. For starters, this was the 11th time I’ve run

What Can I Do for You?

I’m a traditional marketer. I’m a digital marketer. I’m a content marketer. I’m a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you

Social Media Isn’t Rocket Science

Social media isn’t rocket science. Yup. Using LinkedIn, Twitter, Facebook, Instagram and the like is easier than you think IF you make it a priority. But that’s just the problem. Many businesses, organizations, institutions and communities don’t

Music to the Ears of Your Audience on Social Media

Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it all the time. They collaborate. They form partnerships. They join forces to produce music

12 Boston-Area Marketers to Follow on Twitter, Part II

Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be following on Twitter. There are hundreds, if not thousands who deserve our attention. That’s what

Shouting It Out Loud on Social Media

Shout it out loud. That’s what your customers, connections, clients and constituents are doing on social media. They’re amplifying what you have to say about your business to their own personal networks, exponentially increasing the reach of

Use Social Media as an Ice-Breaker

Back in 1990 or so, I joined Toastmasters. Toastmasters is a public speaking group, and one of the first speeches you give in Toastmasters is called the ice-breaker. The ice-breaker’s point is to allow people to get

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the