Category Archives: Marketing

Using Signage to Drive Social Media Traffic

In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the

Instagram’s New Feature, Instagram Direct

Instagram recently introduced Instagram Direct, making it possible for users to send photos and videos directly up to 15 of their followers.

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience

An Outdoor Ad That Stopped Me in My Tracks

Send to Kindle My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go,

Do You Thank Your Customers Enough?

As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to

The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

I don’t just watch this team play baseball, I follow them on Twitter as well, where they share Red Sox news, information, statistics, fun facts and pleasantries.

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications

A Sign of Smart Marketing

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer

Crowdsourcing Photos to Engage the Audience at a Live Event

I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off the roof of