Category Archives: Marketing
4 Lessons Marketers Can Learn from Local TV News Reporters
August 03, 2011 
Bob Cargill 
This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social
Posted in: 
Branding, Marketing, Social Media 
Tags: Boston, Local News, television news reporters, TV News
Branding, Marketing, Social Media Tags: Boston, Local News, television news reporters, TV News Talking about Social Media in Sudbury, Massachusetts
I’ve created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call
Posted in: Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Tags: Social Media, Sudbury, Tweetup
Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Tags: Social Media, Sudbury, Tweetup The 10 Qualities of the Professional Freelancer
For about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small business, Cargill
Posted in: Advertising, Copywriting, Direct Marketing, Marketing Tags: Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing
Advertising, Copywriting, Direct Marketing, Marketing Tags: Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing Guess Who I Met at AMA Boston’s Connect Community Tweetup
If you haven’t joined the AMA Boston Connect Community yet, you’re missing out on a great opportunity. Created on the Ning platform by
Posted in: Marketing, Social Media Tags: AMA Boston, American Marketing Association Boston, Networking
Marketing, Social Media Tags: AMA Boston, American Marketing Association Boston, Networking How a Tweet Led to a Sale
Even though Twitter recently celebrated its fifth birthday and there are now some 200 million users of this micro-blogging site, there’s still plenty of skepticism among
My 218th Blog Post
Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last
Posted in: Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter
Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter 10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part 10
10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio
Posted in: Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Tags: Copywriting 10 Ways to Succeed as a Copywriter, Part Eight
8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn,
Posted in: Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Tags: Copywriting 
