When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program.
For entertainment, I turned to Victoria Smith, a very talented singer and songwriter, who put on [...]
Bob Cargill Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter Jeff Esposito, Victoria Smith
Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give this blog a rest – again. I’m sure I’ll be back soon, but I’ve decided it’s time for another break [...]
Bob Cargill Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter Copywriting
10. Use social media.
A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio to TV, direct mail to email, websites to billboards, print ads to assorted signage, sky writing, you name it.
And today, included among all that tried-and-true, traditional media are blogs, Facebook, Twitter and other popular Internet-based, [...]
Bob Cargill Advertising, Blogging, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Copywriting
9. Sweat the small stuff.
It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time and time again.
That’s the glamour and glory of the business.
But the consummate copywriter is actually a stickler for details, someone who’s as strong on [...]
Bob Cargill Advertising, Blogging, Branding, Copywriting, Direct Marketing, Fundraising, Public Relations, Social Media Copywriting
8. Be a team player.
Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time.
It’s what we do out of necessity, when there’s no room for distractions and we just need to put our heads down to get the job done as soon [...]
Bob Cargill Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media Copywriting
7. Meet your deadlines.
If you’ve been around the block once or twice as a copywriter, you know better than to think anyone’s going to just give you enough time to do your very best work. You have to make the time.
Yup. Over the course of my career, I’ve rarely seen a schedule that permits a copywriter the luxury of putting [...]
Bob Cargill Advertising, Branding, Copywriting, Direct Marketing, Marketing, Public Relations, Social Media Copywriting
10. Don’t take yourself too seriously.
Your success in social media may be dependent in large measure on what you have to share with others, but how you come across – your online persona – is also very important.
Whether you’re on Facebook or YouTube, tweeting or blogging, you need to be as affable as you are [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
9. Measure the results of your activities.
If you’re serious about using social media, not just in it for fun, then you need to measure the results of your online activities so you know where you stand.
If you publish a blog, you can use such tools as Technorati to see how it compares to others in your [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
